top of page
Taptap Digital announces partnership with League-M Europe to expand growth into Germany and the DACH region

Taptap Digital announces partnership with League-M Europe to expand growth into Germany and the DACH region

Taptap Digital announces partnership with League-M Europe to expand growth into Germany and the DACH region

Taptap Digital announces partnership with League-M Europe to expand growth into Germany and the DACH region

Taptap Digital announces partnership with League-M Europe to expand growth into Germany and the DACH region

Taptap Digital announces partnership with League-M Europe to expand growth into Germany and the DACH region

LEER EN ESPAÑOL

Taptap Digital

25 Jun 2024

Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria and Switzerland selecting League-M Europe as its strategic sales partner. 


With an established presence in Spain, Italy, UK, LATAM, and Africa, Taptap plans to build on its strong growth and accelerate expansion in Europe. League-M is one of the largest independent marketing specialists based in Germany, representing global leaders in in-game networks, community & streaming platforms, DOOH providers, and location-based marketing services. This alliance will help grow Taptap´s location powered omnichannel planning, activation and measurement solutions in the DACH region. 


"Taptap is entering the next growth phase in Europe, and we are looking forward to working with League-M to expand our business in the DACH region, especially in Germany. Our unique area-based approach helps advertisers scale their omnichannel campaigns without the need for cookies or individual identifiers," said Álvaro Mayol, General Manager, Taptap Digital. He added "Hundreds of our customers around the world have recognized the benefits of using location data to unify on and offline data points to develop smarter strategies. We are very pleased to have partnered with League-M as our strategic marketer in the DACH region, who can now access our global omnichannel capabilities and offer their clients and agency partners location-based marketing solutions."

Florian Lormes, Co-Founder at League-M added “With international partners like Taptap in highly relevant areas, we can offer advertisers customised and innovative advertising opportunities as well as effective access to relevant target groups.”

"Germany is an incredibly strong and strategic market," added Nigel Clarkson, Global CRO at Taptap Digital, "and we are excited to work with the League-M team to introduce our location-based, cookie-free advertising solutions. The team's experience and expertise in the DACH region impressed us during our selection process, and we are looking forward to a successful partnership."

Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria and Switzerland selecting League-M Europe as its strategic sales partner. 


With an established presence in Spain, Italy, UK, LATAM, and Africa, Taptap plans to build on its strong growth and accelerate expansion in Europe. League-M is one of the largest independent marketing specialists based in Germany, representing global leaders in in-game networks, community & streaming platforms, DOOH providers, and location-based marketing services. This alliance will help grow Taptap´s location powered omnichannel planning, activation and measurement solutions in the DACH region. 


"Taptap is entering the next growth phase in Europe, and we are looking forward to working with League-M to expand our business in the DACH region, especially in Germany. Our unique area-based approach helps advertisers scale their omnichannel campaigns without the need for cookies or individual identifiers," said Álvaro Mayol, General Manager, Taptap Digital. He added "Hundreds of our customers around the world have recognized the benefits of using location data to unify on and offline data points to develop smarter strategies. We are very pleased to have partnered with League-M as our strategic marketer in the DACH region, who can now access our global omnichannel capabilities and offer their clients and agency partners location-based marketing solutions."

Florian Lormes, Co-Founder at League-M added “With international partners like Taptap in highly relevant areas, we can offer advertisers customised and innovative advertising opportunities as well as effective access to relevant target groups.”

"Germany is an incredibly strong and strategic market," added Nigel Clarkson, Global CRO at Taptap Digital, "and we are excited to work with the League-M team to introduce our location-based, cookie-free advertising solutions. The team's experience and expertise in the DACH region impressed us during our selection process, and we are looking forward to a successful partnership."

Let´s talk

Looking to explore how area-based insights, real-world context and privacy-first activation can work for your brand? We don’t ask for more than we need, and we’ll only use your information to respond to this specific enquiry. No mailing list, no retargeting, no ongoing data storage unless you ask us to keep in touch.

Latest posts

25 November 2025

Taptap Digital partners with One Tech Group to support programmatic DOOH expansion plans in Germany and DACH region

Through our integration with SSP1, advertisers can now reach audiences via 75,000+ screens in high-traffic environments across Germany, Austria and Switzerland using high-visibility environments that include transit, gas stations, airports, retail spaces and healthcare facilities. This collaboration enhances our omnichannel capabilities and supports location-led strategies that drive impact from sofa to store.

17 November 2025

Taptap and WAY: strategic partnership launched to accelerate location intelligence solutions in Italy

Taptap Digital, a global area-based marketing platform powered by location intelligence has announced the partnership of WAY - We Accelerate You, an adtech and martech accelerator active in Italy, Europe, and Africa to scale the company’s geocontextual advertising solutions in the Italian market.

12 November 2025

Unlocking Growth Through Location: How Retail Origins Helps Brands Win Their Market

In today’s fast-evolving retail landscape, location intelligence is emerging as a key driver of smarter retail omnichannel marketing campaigns. Retail Origins allows brands to identify aggregated home and work origin areas for visitors to their stores alongside areas where they share visitors with their competitors, all powered by consented and anonymised mobility data.

2 October 2025

Taptap expands leadership team in Chile with the appointment of Santiago de la Mora as Business Development Director

Taptap Digital, a global area-based omnichannel platform, helping brands discover who and where their ideal customers are and how best to reach them without the need for cookies, expands LATAM regional leadership team with the appointment of Santiago de la Mora as Business Development Director, Chile.

14 July 2025

Harnessing the Power of Real Life Context in Modern Advertising

In an ever-evolving digital landscape, the concept of contextual advertising remains as critical as ever. Historically, context was defined by content adjacency, such as placing a car ad in the auto section of a newspaper. Fast forward to today, and the definition needs to expand to accommodate the multifaceted nature of modern consumers. Enter the innovative strategy of "Real Life Context."

5 June 2025

Connecting brand advertising to retail media for a smarter sofa to store strategy with Total Retail

In today’s competitive market, retail media is a cornerstone of FMCG (Fast-Moving Consumer Goods) marketing. With the rise of retail media networks (RMNs), brands have focused heavily on maximising ROI within in-store and onsite environments like retailer websites and apps. But as these spaces become increasingly saturated, FMCG brands face the challenge of extending their impact. This is where Total Retail comes in, offering a solution that complements your retail media investments without competing with your point-of-sale focused budgets.

4 June 2025

Taptap Digital Launches Total Retail to connect brand advertising to retail media for a smarter sofa to store strategy

Taptap Digital, the area-based marketing platform powered by location intelligence, has launched Total Retail, a breakthrough solution designed to help FMCG advertisers drive meaningful retail outcomes by bridging the gap between brand advertising and retail media.

22 April 2025

Demand More from Connected TV: 3 Ways to Maximise its Impact within an Omnichannel Strategy

Connected TV (CTV) has revolutionised the way we consume content and how brands interact with their audiences. We all recognise the value it brings, but the real question is: how can we maximise its impact? Let's explore three ways that can make CTV more effective and efficient within an omnichannel strategy.

18 March 2025

Taptap announces appointment of Dom Woolfe as Vice President Sales and Country Lead, UK

Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.

2 February 2025

Demand More from Your Contextual Advertising

Context is all around us, encompassing not just what we watch or the content we consume, but our entire environment both online and offline. This environment is constantly changing, and by capturing and analysing these changes, advertisers can dramatically enhance the impact of every impression.

20 January 2025

Retail Media: From Sofa to Store

Everything happens somewhere and this is particularly true when it comes to purchases. Wherever you make a purchase, whether it be a product or service or purchased in a physical store or online, the transaction takes place in a specific location.

10 January 2025

How the AI revolution will transform programmatic campaigns in 2025

Artificial Intelligence and Machine Learning are no longer just buzzwords; they have evolved into powerful tools with real-world applications that are transforming the programmatic advertising landscape today.

25 November 2025

Cinemark and Publicis Groupe transform digital advertising in Lima with an innovative DOOH campaign.

Cinemark, in partnership with Publicis Groupe, is proud to present an innovative digital outdoor advertising (DOOH) campaign that promises to change the way brands connect with their audience in Lima. Using geo-referenced data from Taptap Digital, this campaign is designed to engage consumers in an effective and relevant way.

13 November 2024

Taptap Digital hires Olivia Adams and Robert Morrison as Sales Directors to drive growth in the UK

Taptap Digital announces the appointment of Olivia Adams and Rob Morrison as Sales Directors in the UK. Adams and Morrison will focus on driving new business and expanding advertiser and agency relationships to support ambitious expansion plans in the UK.

12 November 2024

Unlocking the Potential of Area-Based Marketing in CTV Part 2: Maximising Media & Moments

In our last blog, “Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas” we dove into the first two parts of our 4-phase area-based marketing approach. The first phase is Audience, where we define and discover your ideal audience using 100s of on and offline georeferenced datasets which is then followed by phase 2 Area, where we select focus areas using affinity levels to identify where your ideal customers are concentrated. Now, in this second instalment, we will explore the next two phases of Media and Moments and how they can help deliver a more efficient and effective CTV campaign.

4 July 2024

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home. According to Magnite Research, 78% of households across the UK, Germany, France, Italy and Spain watch CTV.

27 June 2024

Mediabridge announces partnership with Taptap Digital to offer location-based omnichannel solutions

Mediabridge, a UK and international OOH planning and buying business announces strategic partnership with Taptap Digital to put location intelligence data and technology at the heart of their OOH planning capabilities.

25 June 2024

Taptap Digital announces partnership with League-M Europe to expand growth into Germany and the DACH region

Taptap Digital announces partnership with League-M Europe to expand growth into Germany and the DACH region

29 May 2024

Taptap expands footprint in Africa by entering Kenya and Nigeria markets

Taptap Digital, a leading area-based omnichannel marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies, announces the expansion of their business into Kenya and Nigeria, two of the fast-growing markets in the region.

22 May 2024

Taptap Digital joins the Mastercard Partner Network to enhance its area-based marketing offering

Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, has joined the Mastercard Partner Network to transform how businesses advertise.

14 May 2024

How area-based marketing is reimagining CTV

CTV is a powerful driver of advertising engagement and ROI; however, fragmentation and standardisation challenges remain. With so many CTV solutions available, is it better to opt for something more streamlined?

8 May 2024

Taptap launches CTV solution powered by location intelligence

Taptap Digital announces the launch of a new CTV solution leveraging the power of location intelligence for smarter planning, activation and reporting

10 April 2024

Taptap launches in Brazil with the appointment of Andrea Orsolon as VP of Business Development

Brazil presents a strategic opportunity to rapidly expand operations and accelerate Taptap’s footprint and growth in the region.

23 February 2024

Movistar Plus+, Havas Media, and Taptap Digital launch the first omnichannel campaign on new digital screens in Metro de Madrid in partnership with JCDecaux

Movistar Plus+ launches a new campaign to promote its sports and entertainment content with Havas Media. Utilizing a media-first activation that targeted Metro de Madrid audiences within an omnichannel programmatic strategy in partnership with Taptap Digital and JCDecaux.

15 December 2023

Taptap partners with Triton Digital to integrate programmatic audio within omnichannel advertising offering

Taptap today announces the integration with Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries.
logo taptap white_4x.png
  • X Logo
  • LinkedIn Logo
  • Recurso 3_4x

Global Headquarters

C/ Poeta Joan Maragall 1, Tetuán

28020, Madrid, SPAIN

+34 911011001

info@taptapdigital.com

IAB Europe logo highlighting Taptap Digital’s alignment with industry standards for digital advertising
gdpr_4x.png
bottom of page