Introducing Total Retail: Connecting brand advertising to retail media for a smarter sofa to store strategy

Understanding your audience by area, not as individuals

First Mile

Finding the right audience, wherever they are

The First Mile is all about discovering and reaching high value audiences in the most efficient way possible. By harnessing location intelligence, identify and connect with audiences across relevant digital and physical touchpoints—whether they’re browsing online, commuting, or at key real-world locations — to maximise on-target reach for your campaign goals whether they are traditional awareness metrics to more custom outcomes-based metrics like completion rates or incremental reach goals.

Last Mile

Converting Interest into Action

The Last Mile focuses on driving meaningful action ahead of the point of conversion — we prime high-intent audiences by optimizing campaigns to deliver against a range of custom outcomes-based engagement actions like ad interaction and dwell time rates or physical store visits all powered by location intelligence. This approach closes the loop between intent and action, wherever that action takes place.