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Taptap Trends with Programmatic Spain

In this section, you'll find interviews driven by Taptap in collaboration with PROGRAMMATIC SPAIN, where major advertisers explore trends and the future of digital marketing.

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AI Audience Finder

See how effortless it is to harness the power of AI to identify and target the ideal audience for your brand with Taptap AI Audience Finder.

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CTV Reimagined

Simplify your CTV with an area-based approach. Build rich audiences with 100s of on and offline data points including your first party data all unified by location.

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Drive To Store+

Introducing Drive To Store+, a new solution that boosts in-store visits by connecting the consumer journey from sofa to store.

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Geo Lookalikes

Taptap Digital Geo lookalikes analyse traits of high performing areas and identify similar locations, helping you replicate proven success in new areas with new audiences without unique IDs or cookies.

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14 July 2025

Harnessing the Power of Real Life Context in Modern Advertising

In an ever-evolving digital landscape, the concept of contextual advertising remains as critical as ever. Historically, context was defined by content adjacency, such as placing a car ad in the auto section of a newspaper. Fast forward to today, and the definition needs to expand to accommodate the multifaceted nature of modern consumers. Enter the innovative strategy of "Real Life Context."

5 June 2025

Connecting brand advertising to retail media for a smarter sofa to store strategy with Total Retail

In today’s competitive market, retail media is a cornerstone of FMCG (Fast-Moving Consumer Goods) marketing. With the rise of retail media networks (RMNs), brands have focused heavily on maximising ROI within in-store and onsite environments like retailer websites and apps. But as these spaces become increasingly saturated, FMCG brands face the challenge of extending their impact. This is where Total Retail comes in, offering a solution that complements your retail media investments without competing with your point-of-sale focused budgets.

4 June 2025

Taptap Digital Launches Total Retail to connect brand advertising to retail media for a smarter sofa to store strategy

Taptap Digital, the area-based marketing platform powered by location intelligence, has launched Total Retail, a breakthrough solution designed to help FMCG advertisers drive meaningful retail outcomes by bridging the gap between brand advertising and retail media.

22 April 2025

Demand More from Connected TV: 3 Ways to Maximise its Impact within an Omnichannel Strategy

Connected TV (CTV) has revolutionised the way we consume content and how brands interact with their audiences. We all recognise the value it brings, but the real question is: how can we maximise its impact? Let's explore three ways that can make CTV more effective and efficient within an omnichannel strategy.

18 March 2025

Taptap announces appointment of Dom Woolfe as Vice President Sales and Country Lead, UK

Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.

2 February 2025

Demand More from Your Contextual Advertising

Context is all around us, encompassing not just what we watch or the content we consume, but our entire environment both online and offline. This environment is constantly changing, and by capturing and analysing these changes, advertisers can dramatically enhance the impact of every impression.