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• Strategic acquisition strengthens Taptap Digital’s revenues across EMEA (now 70% of total revenue) and extends its market leadership in Spain and LATAM, further diversifying the business while building on its market-leading foundations.

• The deal follows two years of rapid international expansion, building on recent entry into Brazil, Germany, the Netherlands, Italy, and MENA, along with significantly strengthening its position in the UK.

• The acquisition creates a powerful platform for the next phase of international growth across EMEA and, ultimately, the US, supported by accelerating momentum in high-growth programmatic channels including CTV and DOOH.

LONDON, UK & MADRID, SPAIN - 25 AUGUST 2026 -  Taptap Digital, the global location intelligence and audience activation platform, today announced the strategic acquisition of Manchester-headquartered audience design platform, Skyrise. The transaction marks a major milestone in Taptap Digital's European growth strategy, creating a uniquely differentiated platform that combines audience design, location intelligence, omnichannel activation, and agentic AI to deliver privacy-first, outcome-driven advertising solutions at global scale.

Skyrise complements Taptap's AI-powered location intelligence platform with one of the UK's most advanced privacy-first audience design capabilities, built on high-quality, deterministic data and proprietary modeling. By integrating these rich data assets with Taptap’s global infrastructure, the combined offering enables advertisers to identify, activate, and measure audiences more effectively without relying on cookies or personal identifiers, delivering deeper insights and stronger business outcomes.

Skyrise will operate under its own brand as part of Taptap Digital, prioritizing continuity for its platform, client relationships, and delivery teams. Skyrise audiences will remain available across its existing ecosystem of DSP, SSP and media owner partners, alongside new routes to market through Taptap Digital. CEO Paul Barnard, who has led the business since 2023, will remain in his role alongside the existing management team. The acquisition will see Skyrise founders Ian Vint, Michelle Vint and Alex Petrie exit the business.

Transforming the Revenue Mix and Global Footprint

The acquisition fundamentally transforms Taptap Digital’s revenue mix, further differentiating its omnichannel capabilities and accelerating its CTV strategy globally. Building upon its established market leadership across Spain and Latin America, the integration of Skyrise accelerates the group's diversification, with 70% of total revenues now generated across European and other international markets (excluding LATAM).

This acquisition marks the latest milestone in Taptap's disciplined international expansion strategy. Over the past two years, the company has paired its organic operations in the UK and Brazil with successful entries into Germany, the Netherlands, and Italy, alongside strategic partnerships in Ireland, South Africa, and most recently, the MENA region. This repeatable operational playbook creates a highly scalable platform, strengthening Taptap’s data, technology, and talent as it continues to evaluate and build toward further international expansion, including key growth opportunities in North America.  

An AI-Powered, Intelligence-First Architecture

As cookie-less, area-based marketing scales globally, analyzing and acting on high-volume geocontextual data requires advanced execution capabilities. To meet this demand, Taptap Digital is built on an AI-driven architecture, automating core programmatic workflows to boost efficiency and precision. Taptap leverages proprietary AI tools directly within its platform, including specialised intelligence for area-based audience planning, dynamic omnichannel campaign optimisation (across CTV, prDOOH, desktop, mobile, and audio), and real-time spatial measurement. In parallel, Taptap is progressively embedding agentic AI capabilities across its technology, operations, and service delivery, evolving how teams plan, activate, optimise, and measure campaigns while preparing the organisation for an increasingly AI-driven future. These capabilities are designed to augment human expertise, increasing the speed, precision, and scalability of its operations to ultimately deliver better, more effective services and outcomes for our clients.

By bringing Skyrise into this ecosystem, Taptap Digital delivers immediate, scalable product and engineering support, a vast global network, and deep infrastructure capabilities to Skyrise’s core proposition, allowing both entities to deliver next-generation, cookie-less solutions at an unprecedented scale.

Álvaro Mayol, partner & CEO of Taptap Digital, commented: 

Paul Barnard, CEO of Skyrise, added: 

Operational Continuity and Next Steps

To ensure a seamless transition, Skyrise clients will benefit from Taptap’s enhanced global relationships, advanced omnichannel solutions, and AI automation tools. Current Skyrise CEO Paul Barnard and the leadership team will remain core to the business, working closely alongside Taptap Digital’s executive team to guide the strategic integration and drive the combined entity’s regional growth.

Media Contacts:

Taptap Digital Corporate Communications

• Contact: Nigel Kwan, SVP Global Marketing

• Email: nigel.kwan@taptapdigital.com

Skyrise Media Relations

• Contact: Sam Wass

• Email: wass@skyri.se

About Taptap Digital

Taptap Digital is an AI-powered media and location intelligence platform designed to turn complex geo-contextual data into measurable business outcomes through omnichannel advertising. In an era of increasing identity fragmentation, Taptap uses location as a powerful unifying layer, connecting digital signals with real-world context to understand audiences, optimise media activation, and measure outcomes.

Powered by a combination of deterministic and probabilistic data, proprietary AI tools, and evolving agentic capabilities, Taptap is progressively transforming how campaigns are planned, activated, optimised, and measured, while maintaining human expertise at the core of the process.

Across CTV, prDOOH, digital audio, desktop, and mobile, Taptap connects audience intelligence, media activation, and spatial measurement to improve media effectiveness and deliver the area-based business outcomes that matter most to brands and agencies.

Headquartered in Madrid, Taptap Digital operates across Europe, the Americas, and Africa.

About Skyrise

Skyrise is a privacy-first audience design platform built for the post-cookie era. Leveraging anonymized mobile and financial datasets, Skyrise allows advertisers to efficiently plan and execute multi-channel programmatic campaigns with a multi-award-winning specialism in programmatic Digital Out of Home (prDOOH) and CTV.