Taptap Completes Leadership Evolution to Accelerate Global Expansion and AI Strategy. Founder Álvaro del Castillo assumes non-executive Presidency after 16 years as CEO; Álvaro Mayol appointed CEO to lead the company’s next phase of growth
Mayol will succeed Álvaro Del Castillo as CEO, who will become non-executive President after almost 16 years since the company's founding. In this new phase, Mayol will lead and continue to execute the company’s ambitious global expansion and its AI-first overhaul.
Taptap Completes Leadership Evolution to Accelerate Global Expansion and AI Strategy. Founder Álvaro del Castillo assumes non-executive Presidency after 16 years as CEO; Álvaro Mayol appointed CEO to lead the company’s next phase of growth
Mayol will succeed Álvaro Del Castillo as CEO, who will become non-executive President after almost 16 years since the company's founding. In this new phase, Mayol will lead and continue to execute the company’s ambitious global expansion and its AI-first overhaul.
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Taptap Digital
17 Mar 2026
Taptap Digital, a global area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them using location intelligence, has completed its governance plan with the appointment of Álvaro Mayol as CEO. Álvaro del Castillo, the company's founder, assumes the role of non-executive President, from where he will continue to provide strategic vision to the group, and manage investor relations.
From a Local Ad Startup to a Global Technological Company
Álvaro del Castillo founded Taptap in March 2010 with the vision of building a global technology company leveraging location intelligence signals. Under his executive leadership, the company has transitioned from its beginnings as a technology startup to a capital-efficient global platform with presence in strategic markets, including Spain, the United Kingdom, the US, South Africa, Brazil, and across LatAm.
Throughout this journey, del Castillo has been instrumental in defining the scalable business model, consolidating the company's product positioning, and capital-efficient global business growth. His ability to anticipate trends and his entrepreneurial vision have enabled Taptap to adapt to a highly competitive, constantly evolving environment. Initially, Alvaro del Castillo bootstrapped Taptap and later raised a Series A round from Nauta Capital. In 2021, del Castillo sold a majority stake in the company to London-based private equity fund BD Capital. He remains the sole minority shareholder and a member of the Board of Directors.
Álvaro Mayol: 12 Years Building Taptap's product, client, and operational excellence
Mayol has been with Taptap for more than 12 years, during which he has led different teams and functions, from technology development and product optimization to operational excellence and client commercial efforts. Under his technical leadership as Chief Product Officer, Taptap built its proprietary, scalable, performance-driven platform that enables it to compete with major international players in the sector, such as Google, Meta, and other global advertising platforms, allowing the company to successfully enter new markets in LatAm, Europe, and Africa, by perfectly understanding client needs.
For the last two years, he has served as Global Managing Director, leading day-to-day operations and driving organizational transformation to maximize operational efficiency, scalability, and global execution capacity amid rapid technological innovation and AI-driven trends that create new opportunities for growth.
His promotion to CEO reflects the next phase in the company’s evolution towards an ambitious expansion plan, which includes expanding its client portfolio, reinforcing its international presence, and implementing AI initiatives that will optimize its operational excellence, offering genuine differentiation in the industry, while consolidating Taptap as one of the leading players in the industry.
Artificial Intelligence and C-Suite reinforcement: Strategic Pillars for growth
Taptap’s market knowledge has enabled it to anticipate industry trends, and it has invested over the past few years in an AI framework to transform both its internal operations and its client value proposition.
The company has made significant investments in specialized talent in machine learning, data science, and algorithm development, forming multidisciplinary teams to optimize the existing product, explore new business lines, and develop commercial tools that enable sales teams to improve operational efficiency.
Furthermore, over the last 5 years, the company has made strategic hires and implemented a new C-suite structure to improve operational efficiency, explore new business lines, pursue deeper client partnerships, and aggressively expand into high-potential markets, including the United Kingdom, the United States, and Brazil.
"We founded Taptap with the ambition of building a technology company with global aspirations. We have overcome different stages of growth, expansion, and consolidation, and today we are taking a natural step in our evolution," states Del Castillo. "The company is prepared to compete on a global scale with an institutional structure and top-notch leadership team fully aligned with the future we want to build."
"Our ambition is clear: to establish ourselves as a global technology player in the new era of artificial intelligence applied to marketing," explains Mayol. "For more than a decade, we have built a best-in-class product that clients need, use, and love. We are now integrating AI and automation across the entire corporate model, not only in product, but in how we operate, scale, and generate value for our clients internationally. Our ambition is high, but our plan is clear: Taptap is ready to become the global partner of reference in the industry."
About Taptap
Taptap Digital is an area-based marketing platform that helps brands discover who and where their ideal customers are, and how best to reach them, using location intelligence.
Predictive and real-time modelling of georeferenced data powers smarter audience definition and discovery for smarter planning, activation, and reporting across CTV, DOOH, digital audio, desktop, and mobile.
Current clients include global brands like Coca-Cola, Dyson, and LVMH, and agency groups such as GroupM, Dentsu, and Publicis. Founded in 2010, Taptap is headquartered in Madrid with offices across EMEA, LATAM, and Africa.
To learn more, visit www.taptapdigital.com
Taptap Digital, a global area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them using location intelligence, has completed its governance plan with the appointment of Álvaro Mayol as CEO. Álvaro del Castillo, the company's founder, assumes the role of non-executive President, from where he will continue to provide strategic vision to the group, and manage investor relations.
From a Local Ad Startup to a Global Technological Company
Álvaro del Castillo founded Taptap in March 2010 with the vision of building a global technology company leveraging location intelligence signals. Under his executive leadership, the company has transitioned from its beginnings as a technology startup to a capital-efficient global platform with presence in strategic markets, including Spain, the United Kingdom, the US, South Africa, Brazil, and across LatAm.
Throughout this journey, del Castillo has been instrumental in defining the scalable business model, consolidating the company's product positioning, and capital-efficient global business growth. His ability to anticipate trends and his entrepreneurial vision have enabled Taptap to adapt to a highly competitive, constantly evolving environment. Initially, Alvaro del Castillo bootstrapped Taptap and later raised a Series A round from Nauta Capital. In 2021, del Castillo sold a majority stake in the company to London-based private equity fund BD Capital. He remains the sole minority shareholder and a member of the Board of Directors.
Álvaro Mayol: 12 Years Building Taptap's product, client, and operational excellence
Mayol has been with Taptap for more than 12 years, during which he has led different teams and functions, from technology development and product optimization to operational excellence and client commercial efforts. Under his technical leadership as Chief Product Officer, Taptap built its proprietary, scalable, performance-driven platform that enables it to compete with major international players in the sector, such as Google, Meta, and other global advertising platforms, allowing the company to successfully enter new markets in LatAm, Europe, and Africa, by perfectly understanding client needs.
For the last two years, he has served as Global Managing Director, leading day-to-day operations and driving organizational transformation to maximize operational efficiency, scalability, and global execution capacity amid rapid technological innovation and AI-driven trends that create new opportunities for growth.
His promotion to CEO reflects the next phase in the company’s evolution towards an ambitious expansion plan, which includes expanding its client portfolio, reinforcing its international presence, and implementing AI initiatives that will optimize its operational excellence, offering genuine differentiation in the industry, while consolidating Taptap as one of the leading players in the industry.
Artificial Intelligence and C-Suite reinforcement: Strategic Pillars for growth
Taptap’s market knowledge has enabled it to anticipate industry trends, and it has invested over the past few years in an AI framework to transform both its internal operations and its client value proposition.
The company has made significant investments in specialized talent in machine learning, data science, and algorithm development, forming multidisciplinary teams to optimize the existing product, explore new business lines, and develop commercial tools that enable sales teams to improve operational efficiency.
Furthermore, over the last 5 years, the company has made strategic hires and implemented a new C-suite structure to improve operational efficiency, explore new business lines, pursue deeper client partnerships, and aggressively expand into high-potential markets, including the United Kingdom, the United States, and Brazil.
"We founded Taptap with the ambition of building a technology company with global aspirations. We have overcome different stages of growth, expansion, and consolidation, and today we are taking a natural step in our evolution," states Del Castillo. "The company is prepared to compete on a global scale with an institutional structure and top-notch leadership team fully aligned with the future we want to build."
"Our ambition is clear: to establish ourselves as a global technology player in the new era of artificial intelligence applied to marketing," explains Mayol. "For more than a decade, we have built a best-in-class product that clients need, use, and love. We are now integrating AI and automation across the entire corporate model, not only in product, but in how we operate, scale, and generate value for our clients internationally. Our ambition is high, but our plan is clear: Taptap is ready to become the global partner of reference in the industry."
About Taptap
Taptap Digital is an area-based marketing platform that helps brands discover who and where their ideal customers are, and how best to reach them, using location intelligence.
Predictive and real-time modelling of georeferenced data powers smarter audience definition and discovery for smarter planning, activation, and reporting across CTV, DOOH, digital audio, desktop, and mobile.
Current clients include global brands like Coca-Cola, Dyson, and LVMH, and agency groups such as GroupM, Dentsu, and Publicis. Founded in 2010, Taptap is headquartered in Madrid with offices across EMEA, LATAM, and Africa.
To learn more, visit www.taptapdigital.com
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