Forget fragmentation and go beyond just mapping data. Let location truly integrate even the most diverse data points for more intelligent and realistic planning, activation and measurement of your area-based omnichannel campaigns.
Define your ideal customer by combining your first party business data with hundreds of georeferenced datasets like demographics, purchase behaviour, mobility, online and social interest to build a richer understanding of your customers.
Discover the areas where your ideal customers are concentrated and how best to reach them to be more effective and efficient with your media investment.
Forget fragmentation and go beyond just mapping data. Let location truly integrate even the most diverse data points for more intelligent and realistic planning, activation and measurement of your area-based omnichannel campaigns.
Forget fragmentation and unify disparate datasets with location
Every action or behaviour that creates data commonly used in marketing can be understood by where it happens. Disparate data sets can be understood in combination through using location as a unifier. Through a process we call georeferencing we aggregate any dataset to a range of standardised geographic areas to ensure the right balance of reach and granularity for your campaigns.
Forget fragmentation and go beyond just mapping data. Let location truly integrate even the most diverse data points for more intelligent and realistic planning, activation and measurement of your area-based omnichannel campaigns.
