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Everything Happens Somewhere

Everything can be understood through the lens of location, from sociodemographics, online and social interest, mobility behaviour, purchase behaviour and past-campaign engagement

A data dichotomy

Access to more data and better technology has increased marketing precision whilst at the same time consumers and regulators decrease their permissions around data usage. As a result of this dichotomy, data becomes less useful as it fractures and fragments.

Individual aggregated data

Complex permissions landscape with 
individual level data

Siloes and fragmentation results in disconnected data 

Lack of standardisation in data across media channels

Location is an ideal solution to unifying data within marketing

Location aggregated data

A data dichotomy

Access to more data and better technology has increased marketing precision whilst at the same time consumers and regulators decrease their permissions around data usage. As a result of this dichotomy, data becomes less useful as it fractures and fragments.

Individual aggregated data

Complex permissions landscape with 
individual level data

Siloes and fragmentation results in disconnected data 

Lack of standardisation in data across media channels

As data, channels and technologies multiply while permissions diminish, the media landscape gets more and more fragmented

Location is an ideal solution to unifying data within marketing

Location aggregated data

Respect for privacy
Data aggregated by area
not by individual

Data becomes interoperable
Through process of georeferencing

Truly omnichannel
Integrated channels via common unifer of location

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