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Taptap Digital, an area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them using location intelligence, today announces the appointment of Daniel Shaikh, who joins in the newly created role of Senior Vice President Growth and New Business.

In this pivotal role, Shaikh will be responsible for spearheading Taptap’s international expansion and driving the next phase of the company’s global growth strategy. His appointment marks a significant milestone in Taptap’s long-term vision to build a sustainable, world-class leadership team capable of supporting international growth.

“We are thrilled to welcome Daniel to the Taptap leadership team at such a transformative time for our business,” said Álvaro Mayol, Partner & Global General Manager at Taptap Digital. “Daniel’s extensive background and proven track record in driving business development and growth are perfectly aligned with our ambitions. This is not an isolated hire, but a natural and strategic step in our ongoing global expansion. As we strengthen our presence in key markets like the UK and Brazil, Daniel will play a critical role in scaling our partner ecosystem across EMEA, MENA, and the Americas.”

Taptap’s global scalability relies on a universal constant: location. By anchoring the platform in standardised geographic areas rather than individual identities, it creates a flexible framework that adapts to any market’s specific data landscape. This "common unifier" allows the Taptap to ingest diverse local datasets into a single, privacy-first ecosystem. By aggregating data by area, this approach is inherently compliant with global regulations like GDPR. This ensures brands can plan, activate, and measure consistent omnichannel strategies anywhere in the world.

“I am incredibly excited to join Taptap Digital and contribute to a journey of such clear global ambition,” added Daniel Shaikh, SVP Growth and New Business. “Taptap has built a sophisticated, future-proof platform that solves the most pressing challenges for advertisers today, scalability, privacy, and omnichannel integration. I look forward to expanding our partner ecosystem and bringing our area-based solutions to new markets, ensuring that our growth is both aggressive and sustainable on a global scale.”

Shaikh’s arrival follows a period of rapid momentum for Taptap, including a deepened focus on the UK market and a successful launch in Brazil. The company continues to invest in the structure and talent required to maintain its trajectory as a leader in the global adtech space.

About Taptap

Taptap Digital is an area-based marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them with location intelligence.

Predictive and real-time modelling of georeferenced data powers smarter audience definition and discovery for better planning, activation and reporting across CTV, DOOH, digital audio, desktop and mobile. Current clients include global brands like Coca Cola, Dyson and LVMH and agencies groups such as GroupM, Dentsu and Publicis. Founded in 2010, Taptap is headquartered in Madrid with offices across the United States, Europe, South America and South Africa.