Retail media is expanding offsite
Brands have increasingly invested in Retail Media Networks, but these onsite environments are becoming saturated. As a result, offsite retail media has become the new battleground to reach scaled audiences earlier in their decision-making process.
Onsite Retail Media
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Confined to retailer websites & apps
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Captures shoppers already within a RMN
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Fixed inventory and rising costs
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Highly conversion-focused
Offsite Retail Media
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Engages shoppers across the open web, CTV, DOOH…
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Influences consumer decision-making.
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Scalable and flexible activations
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Reach-focused, enabling brand-building.
Amplify campaign efficiencies with relevance for your creative
Amplify campaign efficiencies with relevance for your creative
Power retail growth in offsite with a retailer-agnostic view of your audience
Retailer Media Networks offer valuable shopper data, but their nature limits scale in offsite. A retailer-agnostic approach helps activate smarter campaigns.
Amplify campaign efficiencies with relevance for your creative
Smarter audiences from sofa to store with Total Retail
Total Retail complements your onsite strategies by delivering scale beyond the limits of a single retailer. Unify transactional data with hundreds of on- and offline data points, unified by location for smarter offsite retail media planning and activation.
Sofa
Areas where there are top spenders and high frequency shoppers for your category based on card-owner household purchase data
Store
Areas with strong sales growth and market share for your category based on store level sales data