Taptap's proprietary full stack platform, Sonata, arrives in Italy to offer advertisers and marketers new ways to plan, launch and measure omnichannel campaigns that leverage rich data based in location.
Barceló Hotel Group, the Spanish multinational travel and luxury hotel company, combines geospatial intelligence with their first party data for its “DOOH New York” campaign, aimed at driving travel to the Caribbean.
Taptap ofrece su visión del estado actual del ecommerce en España y la importancia de una estrategia omnicanal alineada con el contexto del consumidor
Taptap Digital, a multinational advertising and marketing technology platform powered by location, boosts its presence in the UK with new resources and a new hire.
Taptap has launched a new agency partnership program which aims to create a more personalized and strategic approach for key clients
Taptap Digital, a global omnichannel advertising and marketing intelligence company, now offers Digital Brand Effect (DBE) studies by Nielsen, a longstanding leader in actionable audience insights, data and analytics, for its solutions powered by Sonata Location Intelligence (Sonata LI), Taptap’s geospatial analytics platform
Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns
¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?
Existing social media posts and assets can be used, no need to create anything new unless you want to