The Social Extension channel in the Sonata DSP lets you serve your social media creatives and promoted content on inventory outside of social media platforms. It is like serving an Instagram post on web or app inventory from top ad exchanges. Existing social media posts and assets can be used, no need to create anything new unless you want to.
Social extension brings the best parts of social media - high engagement rates and visual formats - to the Sonata ecosystem. Here, we highlight some key benefits.
Omnichannel Efficiency. Programmatic ad exchanges reach over 90% of all users on the internet and inventory is usually less pricey than social networks. The result is cost efficient social formats with extensive reach and engagement. In addition, display environments allow for more creativity and flexibility for both remarketing strategies and integrated omnichannel campaigns.
Enriched Activation. Access data not available in social networks but keep familiar social formats.
Open Web. Generate and measure full funnel campaign results beyond social media environments from real reach to drive to store and understand how you got them. Sonata Social Extension is also compatible with any third party tracking or measurement partner to ensure quality and transparency.
CPG. Capture consumer attention with familiar social formats, but drive them to your online retailer or nearest store location.
Retail. Reach users who have seen your OOH campaigns, but need a way to actively engage with your brand and scroll through your products or offers.
Technology: Video Streaming. Generate awareness and interest for new content or drive platform signups with social video.
To understand how Social Extension can complement your omnichannel strategy across any vertical, get in touch.