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TAPTAP recognized in Gartner report, Emerging Technologies: Emergence Cycle for NLP Intelligent Applications and Text Analytics Report

Taptap
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News
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Mar 24, 2021
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A case for smarter out of home thanks to geospatial intelligence & new DSP features

Taptap
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Blog
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April 29, 2021

While buying DOOH is becoming more advanced, it is still a relatively limited process. Most programmatic DSPs are not fully adapted to the DOOH ecosystem, and there is not an abundance of up to date information available to make buying decisions in (or near) real time. Marketers mostly rely on third party data providers to supply nonspecific audience data, which is often the best alternative. But what if we could build on this data for more informed decision making?

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most recent

A case for smarter out of home thanks to geospatial intelligence & new DSP features

Taptap
|
Blog
|
April 29, 2021

While buying DOOH is becoming more advanced, it is still a relatively limited process. Most programmatic DSPs are not fully adapted to the DOOH ecosystem, and there is not an abundance of up to date information available to make buying decisions in (or near) real time. Marketers mostly rely on third party data providers to supply nonspecific audience data, which is often the best alternative. But what if we could build on this data for more informed decision making?

READ MORE
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Case Study: Burger King

Taptap
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Case Study
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March 12, 2021

TAPTAP outperforms both competition and benchmarks to help Burger King deliver the Big King XXL burger with dynamic creative and precise location.

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Datos de primera parte y desaparición de cookies: nuestra visión en la Revista Anuncios

Taptap
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News
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April 29, 2021

¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?

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TAPTAP Digital Teams with Broadsign to Extend Programmatic Omnichannel Offering to Digital-Out-of-Home

Taptap
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Press Releases
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October 13, 2020

TAPTAP Digital and Broadsign today rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers

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