See how Woolworths, a leading retailer, leverages Taptap Retail Solutions for two very different business units to great success.
Taptap has put together top insights for retailers in advance of Black Friday and the holiday season this year from leading industry research and proprietary platform data. We outline how new retail solution packages can help advertisers tailor strategies to these behavioral trends.
Officially verified! Publicis EMEA has awarded Taptap Digital and our Sonata Platform with Verified Partner status in the EMEA markets.
In an already fiercely competitive ad tech marketplace, what sets one platform apart from another?
Taptap conducted a series of A / B testing to put Sonata M.O.R.E., multivariable machine learning performance optimization, to the test.
Scaling data through location achieves more visibility and better results for brands.
We are living in a world where more data than ever is available - both for us to use but also about us.
Taptap has put together top insights for retailers in advance of Black Friday and the holiday season this year from leading industry research and proprietary platform data. We outline how new retail solution packages can help advertisers tailor strategies to these behavioral trends.
Officially verified! Publicis EMEA has awarded Taptap Digital and our Sonata Platform with Verified Partner status in the EMEA markets.
In an already fiercely competitive ad tech marketplace, what sets one platform apart from another?
Scaling data through location achieves more visibility and better results for brands.
We are living in a world where more data than ever is available - both for us to use but also about us.
We are excited to announce that VIOOH supply can now be accessed through the Sonata omnichannel DSP by Taptap, giving advertisers new tools and extensive reach for DOOH campaigns.
While buying DOOH is becoming more advanced, it is still a relatively limited process. Most programmatic DSPs are not fully adapted to the DOOH ecosystem, and there is not an abundance of up to date information available to make buying decisions in (or near) real time. Marketers mostly rely on third party data providers to supply nonspecific audience data, which is often the best alternative. But what if we could build on this data for more informed decision making?
See how Woolworths, a leading retailer, leverages Taptap Retail Solutions for two very different business units to great success.
Taptap conducted a series of A / B testing to put Sonata M.O.R.E., multivariable machine learning performance optimization, to the test.
Matterkind/Rufus partner with Taptap to activate OOH True Reach for Amazon’s Alex Rider campaign.
TAPTAP outperforms both competition and benchmarks to help Burger King deliver the Big King XXL burger with dynamic creative and precise location.
The goal of the UNOde50 Christmas campaign was to increase mobile-user traffic to its physical stores in Madrid and Barcelona. The advertising campaign on mobile devices was geotagged around points of sale and supports which made up the outdoor circuit.
Publicis Groupe and TAPTAP Colombia develop a Mobile Out-of-Home strategy for Cinecolor that enriches the physical impacts of outdoor advertising with digital impacts, allowing users to access more information about film premieres nationwide.
TAPTAP, the leading technological multinational in digital advertising, conjointly with LatinBrands, presents the new Mercedes-Benz Class A Sport Edition. The mobile-centric strategy draws from an innovative, creative format that allows you to live the experience of sitting at the controls of the new Mercedes-Benz Motorsport Edition A200.
¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?
TAPTAP is thrilled to be recognized by Gartner in its Emerging Technologies: Emergence Cycle for NLP Intelligent Applications and Text Analytics research report which evaluates the application and development of natural language processing and machine learning technologies across several industries, advertising and marketing among them.
The Social Extension channel in the Sonata DSP lets you serve your social media creatives and promoted content on inventory outside of social media platforms.
At TAPTAP, we are constantly working to build solutions that help our clients leverage innovative technology and data analysis as they pursue efficiency and performance in not…
The need for all organizations (public and private) to behave in a socially responsible manner should be a general requirement in today’s society. Organizations with high ethical standards contribute positively not only to their most immediate stakeholders (end-users/clients, employees and investors) but also to the larger community.
Como partners preferentes de las grandes agencias de medios y anunciantes, TAPTAP cuenta con un consolidado posicionamiento en el mercado mexicano. En el actual contexto, las marcas se enfrentan a un nuevo consumidor cuyos tradicionales puntos de contacto se modifican.
In May 2020, TAPTAP released a study in collaboration with the University Carlos III of Madrid that used our geospatial technology, Sonata LI, to analyze the evolution of the pandemic in Spain through mobility and other behavioral indicators.
TAPTAP Digital and Broadsign today rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers
Zeotap’s deterministic sociodemographic data has been made available, based on actual use of applications in Mexico, Argentina, Colombia, Chile, Peru and Brazil.
COFIDES grants a total of 645,000 euros to consolidate the commercial implementation of TAPTAP in LATAM. TAPTAP, the Spanish leader in advertising technology, will have the financial backing of COFIDES for its commercial expansion in Chile and Colombia.
TAPTAP and Hearst have reached a collaborative agreement for marketing advertising inventory, certifying the highest standards of brand safety. Sonata, TAPTAP’s digital advertising platform, will allow profiling and activation of enriched audiences in Hearst’s Mobile Apps inventory.
VideoSense by Haptter allows incorporation and synchronization of vibration and touch technology for mobile devices and tablets, with image and sound for videos. The format was developed and registered by GLEEMLABS experts, who under the Haptter® brand, have been researching and developing solutions and new...
TAPTAP presenta una iniciativa innovadora de formación dirigida a profesionales de comunicación, marketing y publicidad en el que se muestran las novedades tecnológicas del sector publicitario y las estrategias de data mobile-centric. El curso muestra de forma práctica las posibilidades del digital marketing y el ecosistema publicitario, analizando casos de éxito reales alcanzados con Sonata, la plataforma
TAPTAP reaches an agreement with global outdoor advertising giant Clear Channel Outdoor incorporating TAPTAP’s Sonata Audience Extension within Clear Channel’s LatAm product portfolio in order to maximize engagement between brands and targeted audiences.
