One platform for your entire buy. Make strategic, data driven decisions about your media channels according to your KPIs and the context of your activation. Understand how to use an omnichannel strategy to engage with your consumer wherever they are and how your media mix can work together for even better outcomes and efficiencies. Connect your online and offline media activations.
Use data to inform your full funnel strategies. Consumer behavior is constantly changing and we need data that captures these changes to guarantee relevant and effective media activations. The Sonata data ecosystem brings together historical and fresh data, as it is generated, to offer full funnel solutions that adapt to consumer behavior in real time and generate better results.
Drive to store strategies that go beyond geotargeting or geofencing. Our solutions build a drive to store funnel from awareness to purchase while creating strategic touch points along the way. They bridge the gap between brick and mortar stores and ecommerce as the distinction between these groups of shoppers is disappearing as digitalization accelerates. Generate proximity and store traffic and measure the lift driven by your campaign with first or third party attribution.
OOH is a powerful medium but can be challenging to truly measure, adapt or include in an omnichannel strategy. Taptap has developed solutions designed to overcome each of these challenges for more connected and data driven OOH and programmatic Digital OOH.
Create custom messaging for high potential travelers based on their origins and destinations.
Artificial intelligence to drive traffic to your online or offline store whether consumers are new to your brand or repeat customers.
Activate a central or highly local strategy among users in market for a vehicle such as commuters or dealership visitors.
Use intelligence to more reliably reach the public with alerts, service updates, information or available resources in real time or anytime.
Send consumers to online or offline retailers based on their shopping cycles and behavior. Feature products or messaging based on context.
Coordinate your digital campaign with store locations, OOH circuits and any other points of interest for an omnichannel strategy.
Enrich your CRM segments with fresh data or find audiences always chasing the latest tech.