Taptap was founded to lead in consumer brand discovery and engagement through innovative technologies that encourage the flow of people and commerce. We connect audiences and brands globally through advertising solutions and market intelligence.
Through the Sonata platform, Taptap works with top brands and agencies in over 85 countries to deliver objective planning, activation and measurement of integrated advertising campaigns, all bolstered by location data and contextual signals. A newer branch of the platform, Sonata Location Intelligence, unites diverse data layers, both static and dynamic, over a map for a comprehensive audience and geographic analysis.
Sonata LI helps brands use geospatial intelligence to answer questions like where are high concentrations of my target audience and my competition or how much reach does my out of homehave. Sonata LI onboards custom data for an even more complex and personalized analysis.
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In 2010, Taptap launched as a premium mobile advertising network catering to big brands. Since then, Taptap has evolved into a global marketing and advertising technology company with a full stack platform called Sonata. Though our product has evolved, our commitment to helping our clients meet their goals remains unchanged.
A history in mobile advertising has made us experts in developing location and contextual data, which connect online and offline environments. We believe that as consumers become increasingly omnichannel and dynamic, technology should follow suit.