TAPTAP DIGITAL

PRODUCTS

A product suite powered by advanced location intelligence and contextual relevance for all stages of dynamic advertising and marketing activations. Drive measurable and objective results.

JUMP TO
SONATA DSP & DMPSonata Location INTELLIGENCE
SONATA LOCAL

Sonata DSP & DMP

Omnichannel demand side platform with global scale to reach more of the right users on brand safe web and app inventory. Open ecosystem DMP that houses extensive privacy-friendly 1st and 3rd party datasets for premium audience profiling via a universal ID solution.

FEATURES

Location is in our DNA and expertly built into our products. Location data provides true context to any media activation making ads more relevant and creating a better brand experience. Historical location data for richer user profiles and location in real time at the moment of activation.

Intrinsic
Location

Access all media channels and formats through a single DSP platform to create truly omnichannel activations. Optimize your media mix.

DISPLAY
MOBILE
VIDEO
DOOH
SOCIAL EXTENSION
NATIVE
AUDIO
CONNECTED TV
Omnichannel

Analysis made easy. Campaign reporting that updates in real time for zero delay with advanced reporting filters and point of interest analysis. Optional business intelligence dashboards to visualize and simplify data analysis for deeper insights and automatic recommendations. First and third party attribution for full funnel digital results and store traffic lift.

Customizable Reporting

Advanced dynamic creative optimization capabilities triggered by a wide range of contextual variables including location. With the ability to analyze each impression, we can truly customize creative. Leverage custom creative development services.

Dynamic
Creative
Optimization

Internal and 3rd party pre and post bid mechanisms for quality control to ensure that campaigns are viewable, free from fraud and in brand safe environments.

Ad
Verification

Artificial intelligence optimization trained on extensive, mobile-first data sets. Sonata MORE makes predictive, pre-bid buying decisions for the best outcomes. The right impressions at the right price for better KPIs.

AI Campaign Optimization

Build, enrich and expand your audiences by introducing exclusive variables that connect online and offline environments. Identify high potential audiences based on multiple dimensions of behavior, and include your first party and DMP segments.

Audiences

Sonata Location Intelligence

Accessible Geospatial Analysis

First-to-market geospatial technology. The platform aggregates multiple dimensions of data over a map for a comprehensive audience and geographic analysis. It links not only variables typically associated with location, like points of interest mapping and OOH circuits, but also online and offline behavioral data - the collective analysis of which uncovers new insights and opportunities for advanced planning, optimization and analysis. Upload your CRM data for an even more custom solution.

Sonata LI can be used as a stand alone planning and market analysis tool or seamlessly integrated with the Sonata DSP for omnichannel campaigns.

Sonata Local

Highly local advertising with the resources of globally scalable technology. Local businesses know their needs and their customers better than anyone. Sonata Local is designed for midsize to large retailers to increase foot traffic and digital conversions leveraging geospatial intelligence and machine learning algorithms.

Sonata Local users can track campaign ROI, directly access omnichannel media and streamline the creative approval process. Local ads, global technology and tangible results.

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See what location can do for you

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