Everything happens somewhere and at Taptap, we believe this is a game changer for marketing and advertising technology. In our transition from a mobile ad network into a global omnichannel DSP, we have found that location can be applied not just to the world of mobile advertising but to every media channel as it adds the ultimate context.
Context defines success. It creates a better user experience and a more efficient impression. Location provides the foundation for our geospatial intelligence platform in which we connect multiple data ecosystems for a privacy first 360° analysis across target audiences, online activity and offline environments without needing to rely on unique user identifiers.