Technology that makes a measurable difference. Even more performance, efficiency and analysis for a better bottom line.
Location data is extremely valuable for any media or audience activation but can be inaccurate and difficult to scale. We need tools that can verify for precision and activate not just one but several sources of data. Sonata Location Quality Index aggregates and cross references diverse sources of location data and uses applied artificial intelligence algorithms to score each signal for accuracy, discarding erroneous or fraudulent data.
Sonata uses pre and post bid machine learning and algorithmic modeling along with human verification to secure safe and viewable inventory for your brand.
Q Tag is a proprietary pixel for all creative formats through which we collect view ability data for smarter optimization models.
TAPTAP can work with nearly any 3rd party verification partner and has platform integrations with Integral Ad Science.
All supply goes through a strict vetting process and we also track by URL (in desktop or mobile web) and by Bundle ID (in mobile apps).
Artificial intelligence campaign optimization trained on extensive, mobile-first data sets. Sonata MORE makes predictive,pre-bid buying decisions for the best outcomes. The right impressions at the right price for better KPIs for zero waste on your buy.
First-to-market geospatial technology. The platform aggregates multiple dimensions of data over a map for a comprehensive audience and geographic analysis. It links not only variables typically associated with location, like points of interest mapping and OOH circuits, but also online and offline behavioral data - the collective analysis of which uncovers new insights and opportunities for advanced planning, optimization and analysis. Upload your CRM data for an even more custom solution.
Sonata LI can be used as a stand alone planning and market analysis tool or seamlessly integrated with the Sonata DSP for omnichannel campaigns.