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Brazil presents a strategic opportunity to rapidly expand operations and accelerate Taptap’s footprint and growth in the region.
Taptap's proprietary full stack platform, Sonata, arrives in Italy to offer advertisers and marketers new ways to plan, launch and measure omnichannel campaigns that leverage rich data based in location.
Barceló Hotel Group, the Spanish multinational travel and luxury hotel company, combines geospatial intelligence with their first party data for its “DOOH New York” campaign, aimed at driving travel to the Caribbean.
Taptap ofrece su visión del estado actual del ecommerce en España y la importancia de una estrategia omnicanal alineada con el contexto del consumidor
Taptap Digital, a multinational advertising and marketing technology platform powered by location, boosts its presence in the UK with new resources and a new hire.
Officially verified! Publicis EMEA has awarded Taptap Digital and our Sonata Platform with Verified Partner status in the EMEA markets
In an already fiercely competitive ad tech marketplace, what sets one platform apart from another?
Scaling data through location achieves more visibility and better results for brands
We are excited to announce that VIOOH supply can now be accessed through the Sonata omnichannel DSP by Taptap, giving advertisers new tools and extensive reach for DOOH campaigns
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns
¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?
Existing social media posts and assets can be used, no need to create anything new unless you want to
The solution represents a major milestone towards the digitalization and application of data to OOH campaigns
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