Resource Library

Stay up to date with the latest news, trends and insights

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Taptap Trends with Programmatic Spain

In this section, you'll find interviews driven by Taptap in collaboration with PROGRAMMATIC SPAIN, where major advertisers explore trends and the future of digital marketing.

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AI Audience Finder

See how effortless it is to harness the power of AI to identify and target the ideal audience for your brand with Taptap AI Audience Finder.

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CTV Reimagined

Simplify your CTV with an area-based approach. Build rich audiences with 100s of on and offline data points including your first party data all unified by location.

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Drive To Store+

Introducing Drive To Store+, a new solution that boosts in-store visits by connecting the consumer journey from sofa to store.

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Geo Lookalikes

Taptap Digital Geo lookalikes analyse traits of high performing areas and identify similar locations, helping you replicate proven success in new areas with new audiences without unique IDs or cookies.

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25 June 2024

Taptap Digital announces partnership with League-M Europe to expand growth into Germany and the DACH region

29 May 2024

Taptap expands footprint in Africa by entering Kenya and Nigeria markets

Taptap Digital, a leading area-based omnichannel marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies, announces the expansion of their business into Kenya and Nigeria, two of the fast-growing markets in the region.

22 May 2024

Taptap Digital joins the Mastercard Partner Network to enhance its area-based marketing offering

Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, has joined the Mastercard Partner Network to transform how businesses advertise.

27 June 2024

Mediabridge announces partnership with Taptap Digital to offer location-based omnichannel solutions

Mediabridge, a UK and international OOH planning and buying business announces strategic partnership with Taptap Digital to put location intelligence data and technology at the heart of their OOH planning capabilities.