Amplify campaign efficiencies with relevance for your creative

Turismo de Canarias used geospatial intelligence to select the optimum DOOH screens throughout Europe in areas that delivered the highest concentration of their target audience.  Their area-based audience was built by combining locations where relevant content interest in travel, lifestyle, food, eco and adventure was high, where there was high mobility and where past behaviours had indicated preference for beach holidays in Spain. 

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Creative was dynamically updated with custom messaging based on these trending topics, activated in areas of high audience affinity generating 17% more interest than without DCO. By focusing DOOH screen selection, budgets and creatives around their audience, Turismo de Canarias was able to minimize waste at every opportunity and create a better, more engaging campaign for potential customers.