Unlock the Power of
Real-life Context
Context isn't just about content adjacency, activate real-life context to drive more meaningful engagement with your audience.
Join our newsletter
© 2025 Taptap Digital
Unlock the power of context with time and place
Targeting the moments and places that matter is key for advertising success
.png)
.png)
.png)
.png)
.png)
.png)
Amplify campaign efficiencies with relevance for your creative
Demand richer on and offline signals to better contextually engage with your audience
.png)
.png)
.png)
.png)
Amplify campaign efficiencies with relevance for your creative
Plan and activate real-life context across your entire omnichannel mix not just online
Context 1.0
-
One online signal
-
Limited to desktop & mobile
-
No flexibility across media or creative
Real-life context
-
Multiple online & offline signals for better decisioning
-
Truly omnichannel
-
Flexible media mix, budget & creative control
Amplify campaign efficiencies with relevance for your creative
Transform “static” datasets to “dynamic” with geocontextual
Static
“Static” datasets like sociodemographics vary by location but not by time
Dynamic
Sociodemographics can be used as a “Dynamic” datasets (vary by location and time) when combined with mobility. E.g.Times and places when there are more women than men, more older vs younger ages
How does this work in practice: A FMCG example
Start with the areas that matter to your business outcomes. Then activate only when your audience is there and the moment is right.
1
Plan with business and transactional datasets to find high-value areas
-
Areas of high category sales
-
Areas where competitor dominates share
-
Areas with high density of gyms
.png)
.png)
.png)
2
Activate campaign with dynamic context data sets for increased efficiencies
-
Areas and moments when there are more 16-34 women
-
Social media interest in health and wellness
-
Online content interest in fitness and exercise
-
Proximity key retailer
-
Mon-Thu
-
Areas and moments of of high VTR/CTR.
1
Plan with business and transactional datasets to find high-value areas
-
Areas of high category sales
-
Areas where competitor dominates share
-
Areas with high density of gyms
2
Activate campaign with dynamic context data sets for increased efficiencies
-
Areas and moments when there are more 16-34 women
-
Social media interest in health and wellness
-
Online content interest in fitness and exercise
-
Proximity key retailer
-
Mon-Thu
-
Areas and moments of of high VTR/CTR.