The main campaign objective was Awareness, so to increase the qualified reach of impressions generated, targeted and relevant messages were delivered through DOOH combined with Mobile retargeting and CTV broadening coverage. Areas of interest were further refined by mapping areas with retail presence around Farmacias del Ahorro and San Pablo Farmacia locations in Mexico. Location intelligence drove more effective campaign planning and activation, focusing on high-affinity areas with a high concentration of women aged 18-54 and interests in health & fitness, travel and shopping. 

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The result? An area-based approach delivered a more integrated and effective omnichannel campaign that significantly improved brand metrics. All channels generate a strong ad recall, indicating that the campaign achieved high visibility across different formats.  Visual presence helped reinforce Avène’s image, and exposure on Mobile and CTV complemented brand perception.