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Unlock the Power of
Real-world Context

Context isn't just about content adjacency, activate real-world context to drive more meaningful engagement with your audience.

Connecting creativity with real-life context

Maximise campaign efficiencies and creative relevancy

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Contextual activation maximises campaign impact, ensuring that every impression counts.

​Build on efficiencies delivered through our area-based marketing approach, amplify effectiveness by activating rich media formats based on contextual scenarios built specifically for your campaign.​

  • Strengthen connections

  • Elevate engagement

  • Maximize campaign performance 

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Amplify campaign efficiencies with relevance for your creative

Aligning creative with real-life contextual activations

1

Smart bidding

Deliver impressions only when defined dynamic contexts are triggered, ensuring precision and minimizing ad wastage.

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Bidding context

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Amplify campaign efficiencies with relevance for your creative

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2

Dynamic creative

Deliver creatives that dynamically align with the active context, effectively ensuring relevance and connection with audiences. 

Contextual bidding or creative optimisation can improve brand perception up to 30%.
(Happydemics study on Sonata activations). 

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