Case Studies

Woolworths gets creative with Taptap retail solutions

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Taptap for Retail is a group of solutions built on the Sonata Platform specifically designed to address the business objectives of retail brands. The solutions streamline the planning, activation and measurement of retail campaigns and facilitate the needs of retail advertisers like generating wide, but efficient coverage and building omnichannel, relevant points of contact with high potential customers.

The following case studies show Taptap for Retail in action. Woolworths, a leading retailer, leveraged similar retail solutions for two very different business units to great success. 

September 30, 2021

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