Case Studies

Case study: GMC and Next View video solution

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General Motors launched two consecutive video campaigns for the GMC Terrain to compare results. The first was a standard video campaign and the second was with Next View.

Next View is a cost per completed view solution from the Sonata platform designed for widespread video campaigns.

Because it is planned with geospatial intelligence rather than with traditional targeting segments, it increases reach in video campaigns while maintaining targeting precision.

See the results from the GMC campaign below!

October 10, 2022

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