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Taptap Digital Strengthens Iberia Sales Team to Drive Omnichannel Growth
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Taptap Digital Strengthens Iberia Sales Team to Drive Omnichannel Growth

Taptap Digital, a global area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them using location intelligence, is reinforcing its Iberia commercial presence with a restructured sales team led by Alberto de los Santos Lomas, VP Revenue Iberia. The move brings together established expertise and fresh talent to support brands and agencies navigating a fast-changing addressability landscape.

Taptap Digital Strengthens Iberia Sales Team to Drive Omnichannel Growth
Back to all posts

Taptap Digital Strengthens Iberia Sales Team to Drive Omnichannel Growth

Taptap Digital, a global area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them using location intelligence, is reinforcing its Iberia commercial presence with a restructured sales team led by Alberto de los Santos Lomas, VP Revenue Iberia. The move brings together established expertise and fresh talent to support brands and agencies navigating a fast-changing addressability landscape.

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Taptap Digital

21 may 2026

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As advertisers move toward a privacy-first future, Taptap’s focus remains on connecting digital strategy to real-world outcomes using aggregated, privacy-by-design location intelligence.


“Today, brands need a partner who can connect the dots across data, channels, and moments without compromising privacy,” said Alberto de los Santos Lomas. “At Taptap, we act as a connector, bringing together signals, formats, and touchpoints to create integrated area-based strategies that are practical, measurable, and respectful of the consumer. By strengthening our Business Development and Business Solutions capabilities in Iberia, we are better placed to support partners from briefing and strategic consultancy through to activation, with greater speed, consistency and impact.”

To deliver on this consultative approach, Taptap has invested to grow the Iberia commercial teams:

  • Alberto de los Santos Lomas (VP Revenue, Iberia): Brings over 15 years of leadership experience from top-tier media groups like PRISA and Vocento, guiding the regional strategy.

  • Anna Dieguez Verdaguer (Senior Business Solutions Manager): Brings deep programmatic and digital planning expertise from Havas Media Network, Publicis Media and Xaxis.

  • Robert Cortés (Sales Manager, Barcelona): Anchoring the Catalonia market since 2020, Robert provides deep local continuity with a background in publisher sales at Godó Strategies.

  • Rocío Unceta Gómez (Senior Business Development Manager): Offers a dual perspective with a decade of experience across major agencies (Dentsu, Zenith) and premium publishers (Condé Nast).

  • Álvaro Vassal'lo (Business Development Manager): A specialist in programmatic and Digital Out-of-Home (DOOH), drawing on experience from JCDecaux and hybrid.ai.

  • David Tronco Garrido (Business Development Executive): Adds dynamic AdTech and B2B expertise following strategic roles at Criteo and Google.

  • Dulce Castillo (Business Solutions Manager): Brings international AdTech, mobile advertising and client strategy experience, gained through previous roles at Teads, Kivi Connected TV and IDMedios.

  • Laura Belbis Pajares (Business Solutions Manager): Strengthens Taptap’s solutions capability with prior experience at Seedtag, spanning programmatic delivery, campaign optimisation and ad operations across European and MENA markets.

  • Adrian Palacio Álvarez (Junior Business Solutions Specialist): Supports the continued growth of the Business Solutions team, helping translate client objectives into data driven omnichannel activations.


With a larger and more experienced team on the ground, Taptap is positioned to deepen relationships in the Spanish and Portuguese markets, building upon success in 2025.


As Javier Velázquez, SVP Sales & Strategy added “We started 2026 with over 30% growth in Iberia during the first quarter, driven by the consolidation of a robust service and a product that is seeing excellent market adoption. But without a doubt, one of the key drivers behind this growth is also the trust of our partners, whose support continues to grow day by day.”

Leer en español


As advertisers move toward a privacy-first future, Taptap’s focus remains on connecting digital strategy to real-world outcomes using aggregated, privacy-by-design location intelligence.


“Today, brands need a partner who can connect the dots across data, channels, and moments without compromising privacy,” said Alberto de los Santos Lomas. “At Taptap, we act as a connector, bringing together signals, formats, and touchpoints to create integrated area-based strategies that are practical, measurable, and respectful of the consumer. By strengthening our Business Development and Business Solutions capabilities in Iberia, we are better placed to support partners from briefing and strategic consultancy through to activation, with greater speed, consistency and impact.”

To deliver on this consultative approach, Taptap has invested to grow the Iberia commercial teams:

  • Alberto de los Santos Lomas (VP Revenue, Iberia): Brings over 15 years of leadership experience from top-tier media groups like PRISA and Vocento, guiding the regional strategy.

  • Anna Dieguez Verdaguer (Senior Business Solutions Manager): Brings deep programmatic and digital planning expertise from Havas Media Network, Publicis Media and Xaxis.

  • Robert Cortés (Sales Manager, Barcelona): Anchoring the Catalonia market since 2020, Robert provides deep local continuity with a background in publisher sales at Godó Strategies.

  • Rocío Unceta Gómez (Senior Business Development Manager): Offers a dual perspective with a decade of experience across major agencies (Dentsu, Zenith) and premium publishers (Condé Nast).

  • Álvaro Vassal'lo (Business Development Manager): A specialist in programmatic and Digital Out-of-Home (DOOH), drawing on experience from JCDecaux and hybrid.ai.

  • David Tronco Garrido (Business Development Executive): Adds dynamic AdTech and B2B expertise following strategic roles at Criteo and Google.

  • Dulce Castillo (Business Solutions Manager): Brings international AdTech, mobile advertising and client strategy experience, gained through previous roles at Teads, Kivi Connected TV and IDMedios.

  • Laura Belbis Pajares (Business Solutions Manager): Strengthens Taptap’s solutions capability with prior experience at Seedtag, spanning programmatic delivery, campaign optimisation and ad operations across European and MENA markets.

  • Adrian Palacio Álvarez (Junior Business Solutions Specialist): Supports the continued growth of the Business Solutions team, helping translate client objectives into data driven omnichannel activations.


With a larger and more experienced team on the ground, Taptap is positioned to deepen relationships in the Spanish and Portuguese markets, building upon success in 2025.


As Javier Velázquez, SVP Sales & Strategy added “We started 2026 with over 30% growth in Iberia during the first quarter, driven by the consolidation of a robust service and a product that is seeing excellent market adoption. But without a doubt, one of the key drivers behind this growth is also the trust of our partners, whose support continues to grow day by day.”

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