Prior to Taptap, De la Mora held senior sales roles at leading advertising technology companies like EXTE, DKS and Azerion. An experienced digital marketing professional in Chile, De la Mora has a strong track record for scaling omnichannel programmatic revenue.

With offices in Mexico, Columbia, Peru, Chile, Argentina and Central America this announcement reflects the latest development in Taptap’s plans to further solidify its market-leading position within the LATAM region. 

Our operation in Chile is showing strong growth momentum, fully aligned with the positive trend we are experiencing across the region, and with Santiago at the helm we are confident in our ability to expand client relationships, drive innovation, and continue raising the standard in such a dynamic environment.”

Taptap connects fragmented datasets and siloed media channels through the common unifier of location to enable agencies and advertiser to deliver truly integrated omnichannel campaigns across CTV, prDOOH, mobile, desktop and audio. 

About Taptap Digital

Taptap Digital is an area-based marketing platform, helping brands discover who and where their ideal customers are and how best to reach them without the need for cookies.

Current clients include global brands like Coca Cola, Dyson and LVMH and agencies groups such as GroupM, Dentsu and Publicis. Founded in 2010, Taptap is headquartered in Madrid with offices across the United States, Europe, South America and South Africa. 

To learn more, visit www.taptapdigital.com