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The Taptap difference
Unleash the power of data and programmatic media with location intelligence
Testimonials
“This new solution will have a great impact on outdoor campaigns, revolutionizing the metrics that we can achieve with a traditional OOH purchase. It gives us tools that help us understand how to better connect this powerful medium to other digital channels in a series of omnichannel strategies. Further, we contribute not only to the branding initiative, but also to performance, where 30% of the impressions delivered were converted into app downloads. Those first to take revolutionary steps will leave their mark for a new phase.”
Gean Menacho, Digital Specialist
Publicis Media
"We are excited to be pioneering programmatic outdoor advertising in Peru. By leveraging Taptap's geo-referenced data, we have enhanced our ability to connect with our audience in a more meaningful way. This collaboration with Publicis Groupe has produced tangible results and drives us to explore new opportunities in DOOH advertising."
Diana Lopez Chiu, Marketing Manager
Cinemark
"We have utilised Taptap in multiple African markets, including South Africa, Namibia, Zambia, Botswana and Swaziland with more to follow. Using area-based marketing and driving qualified footfall from the right audiences into our stores and to our websites are key KPI’s as we grow aggressively into various markets. Whether it's launching new stores or driving awareness of promotions, our strategic partnership with Taptap is incredibly valuable. We value the technology that underpins our thinking and look forward to our future collaborations.”
Jacqui Boyd, Chief Marketing Officer
Hungry Lion
"The increased efficiency achieved thanks to location analytics has allowed us to complete our full funnel strategy by incorporating new formats into our media mix."
Alberto Rodriguez, Global Head of Digital Marketing
Barceló Hotel Group
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