MEXICO CITY — October 29, 2026 — Taptap Digital, the global location intelligence and audience activation platform that connects market insights, omnichannel media, and measurement, today announced that Irmgard Alcalá Espinoza has joined as Head of Mexico. Building on sustained regional demand, the appointment is aimed at consolidating Taptap’s market presence and accelerating business growth among top-tier agencies.

Irmgard brings more than 14 years of experience in digital advertising, having held senior sales and commercial leadership positions at multinational companies such as Adsmovil and Teads. She joins from Exte, where she served as Country Manager for Mexico, overseeing the company's commercial operations and developing relationships with agencies and advertisers. Crucially, her background includes deep expertise in CTV - a key area of strategic growth for Taptap in the region.

Her appointment comes as Taptap continues to expand its presence and capabilities in Mexico and the wider LATAM region, helping brands connect audience intelligence, omnichannel activation and measurement to deliver real-world business outcomes.

A central pillar of Taptap's momentum in Mexico is the growth in programmatic Digital Out-of-Home (prDOOH). The company continues to lead the LATAM region through its deep agency and advertiser partnerships building advanced prDOOH solutions delivering greater planning and activation efficiency and innovations in measurement. Furthermore, Taptap has ambitious plans to replicate this regional success in CTV. Supercharged by the recent acquisition of Skyrise, which brought advanced audience modeling and deterministic data capabilities, Taptap is uniquely positioned to offer an integrated, intelligent approach to both prDOOH and CTV.

Alongside its omnichannel advertising solutions, Taptap is strengthening its retail proposition through capabilities such as Retail Origins, which uses aggregated and anonymised mobility data to help brands understand where their customers come from, identify growth opportunities and make more informed media investment decisions.

"I'm excited to join Taptap at such an important stage of its growth. Mexico is a dynamic market with significant opportunities for brands to make better use of audience data and location intelligence. I look forward to working closely with our clients and agency partners to strengthen those relationships and drive continued growth, particularly as we expand our footprint in high-impact channels like prDOOH and CTV." said Irmgard Alcalá Espinoza, Head of Mexico, Taptap Digital.

"Taptap is entering a new phase of growth, driven by the channels that are reshaping how brands connect with people, such as programmatic DOOH and CTV, and by our location intelligence and audience intelligence capabilities. Following the acquisition of Skyrise, we now have the scale to take this offering to the markets where we operate, and Mexico is, without a doubt, a key market for us. Here, we have a well-established team with strong relationships with brands and agencies. Irmgard’s arrival allows us to take the next step: her leadership and market knowledge will be key to making Mexico a spearhead of our omnichannel offering. I’m confident that together we will achieve great things." added Alvaro Mayol, Global CEO, Taptap Digital.

About Taptap Digital

Taptap Digital is a global location intelligence and audience activation platform that turns real-world data into measurable business outcomes. Powered by proprietary AI, privacy-first location intelligence, and deterministic data, Taptap unifies audience design, omnichannel activation, and measurement across CTV, programmatic DOOH, audio, desktop, and mobile.

Moving beyond standard media impressions, Taptap helps brands understand consumer behaviour to drive area-based impact, incremental visits, and demand. Following its acquisition of Skyrise, the group combines enriched audience modeling with expanded international scale.

Headquartered in Madrid with a major UK presence, Taptap operates across Europe, the Americas, and Africa.

www.taptapdigital.com