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Taptap Consolidates LATAM Momentum, Appoints Irmgard Alcalá Espinoza to Lead Mexico Operations
Appointment underpins Taptap’s long-term commitment to Mexico, deepening agency partnerships and driving adoption of location-driven omnichannel solutions, with a strategic focus on prDOOH and CTV expansion.
6 de octubre de 2026
Unlocking the Next Frontier of Retail Media: Introducing Retail Origins
Retail Media remains one of the fastest-growing and most important areas of advertising investment today. However, the industry’s focus has largely been on store-level sales data provided by the retailers who own the retail media networks. While valuable, this approach leaves a significant blind spot: it tells you what happened at the checkout, but it doesn't always tell you how the customer got there.
25 de agosto de 2026
Taptap Digital Acquires Skyrise to Expand European Footprint and Accelerate Global Expansion
The transaction marks a major milestone in Taptap Digital's European growth strategy, creating a uniquely differentiated platform that combines audience design, location intelligence, omnichannel activation, and agentic AI to deliver privacy-first, outcome-driven advertising solutions at global scale.
6 de julio de 2026
Programmatic DOOH is the media channel with the lowest environmental impact, generating 0.0052 mg of CO2 emissions
Sustainability is now a strategic priority for businesses across every sector. In line with this commitment, JCDecaux has worked with Taptap Digital to develop a study quantifying the carbon footprint of programmatic Digital Out-of-Home campaigns, or pDOOH.
2 de julio de 2026
Beyond the Screen: Why Audience Affinity is the Future of prDOOH
For decades, out-of-home advertising was treated like real estate. The strategy was simple: find a screen in a high-traffic location, buy the space, and rely on the sheer volume of passersby to drive awareness.
But high footfall does not automatically equal high value. What happens to your media budget if the thousands of people walking past that screen have absolutely zero interest in your brand?
Recently, Javier Sanchez, Taptap’s Digital Supply Manager, sat down with the team at VIOOH for their "Meet the DSP" series to discuss how programmatic Digital Out-of-Home (prDOOH) is solving this exact problem.
18 de junio de 2026
TXT Media and Taptap Digital Partner to Bring Advanced Location Intelligence Solutions to the Middle East
TXT Media, an innovative advertising solutions provider operating across the Middle East and Global markets, has announced a strategic partnership with Taptap Digital, the global leader in area-based marketing and location intelligence, to introduce advanced geospatial audience planning and omnichannel activation capabilities to brands and agencies across the MENA region.
9 de junio de 2026
From Digital Signals to Real World Context: Why the Next Era of Media Will Be Area Based
For years, digital marketing has been optimised around what people do online: the pages they visit, the videos they watch, the content they consume and the clicks they make. But people do not live in dashboards. They commute. They shop. They visit stores. They move between home, work and leisure. They respond to weather, traffic, local events, category availability, neighbourhood culture and the reality of the places around them.
In other words, everything happens somewhere.
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