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25 de noviembre de 2025
Taptap Digital partners with One Tech Group to support programmatic DOOH expansion plans in Germany and DACH region
Through our integration with SSP1, advertisers can now reach audiences via 75,000+ screens in high-traffic environments across Germany, Austria and Switzerland using high-visibility environments that include transit, gas stations, airports, retail spaces and healthcare facilities. This collaboration enhances our omnichannel capabilities and supports location-led strategies that drive impact from sofa to store.
17 de noviembre de 2025
Taptap and WAY: strategic partnership launched to accelerate location intelligence solutions in Italy
Taptap Digital, a global area-based marketing platform powered by location intelligence has announced the partnership of WAY - We Accelerate You, an adtech and martech accelerator active in Italy, Europe, and Africa to scale the company’s geocontextual advertising solutions in the Italian market.
12 de noviembre de 2025
Unlocking Growth Through Location: How Retail Origins Helps Brands Win Their Market
In today’s fast-evolving retail landscape, location intelligence is emerging as a key driver of smarter retail omnichannel marketing campaigns. Retail Origins allows brands to identify aggregated home and work origin areas for visitors to their stores alongside areas where they share visitors with their competitors, all powered by consented and anonymised mobility data.
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2 de octubre de 2025
Taptap expands leadership team in Chile with the appointment of Santiago de la Mora as Business Development Director
Taptap Digital, a global area-based omnichannel platform, helping brands discover who and where their ideal customers are and how best to reach them without the need for cookies, expands LATAM regional leadership team with the appointment of Santiago de la Mora as Business Development Director, Chile.
14 de julio de 2025
Harnessing the Power of Real Life Context in Modern Advertising
In an ever-evolving digital landscape, the concept of contextual advertising remains as critical as ever. Historically, context was defined by content adjacency, such as placing a car ad in the auto section of a newspaper. Fast forward to today, and the definition needs to expand to accommodate the multifaceted nature of modern consumers. Enter the innovative strategy of "Real Life Context."
5 de junio de 2025
Connecting brand advertising to retail media for a smarter sofa to store strategy with Total Retail
In today’s competitive market, retail media is a cornerstone of FMCG (Fast-Moving Consumer Goods) marketing. With the rise of retail media networks (RMNs), brands have focused heavily on maximising ROI within in-store and onsite environments like retailer websites and apps. But as these spaces become increasingly saturated, FMCG brands face the challenge of extending their impact. This is where Total Retail comes in, offering a solution that complements your retail media investments without competing with your point-of-sale focused budgets.
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4 de junio de 2025
Taptap Digital Launches Total Retail to connect brand advertising to retail media for a smarter sofa to store strategy
Taptap Digital, the area-based marketing platform powered by location intelligence, has launched Total Retail, a breakthrough solution designed to help FMCG advertisers drive meaningful retail outcomes by bridging the gap between brand advertising and retail media.
22 de abril de 2025
Demand More from Connected TV: 3 Ways to Maximise its Impact within an Omnichannel Strategy
Connected TV (CTV) has revolutionised the way we consume content and how brands interact with their audiences. We all recognise the value it brings, but the real question is: how can we maximise its impact? Let's explore three ways that can make CTV more effective and efficient within an omnichannel strategy.
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