Taptap Digital partners with One Tech Group to support programmatic DOOH expansion plans in Germany and DACH region
Through our integration with SSP1, advertisers can now reach audiences via 75,000+ screens in high-traffic environments across Germany, Austria and Switzerland using high-visibility environments that include transit, gas stations, airports, retail spaces and healthcare facilities. This collaboration enhances our omnichannel capabilities and supports location-led strategies that drive impact from sofa to store.
Taptap Digital partners with One Tech Group to support programmatic DOOH expansion plans in Germany and DACH region
Through our integration with SSP1, advertisers can now reach audiences via 75,000+ screens in high-traffic environments across Germany, Austria and Switzerland using high-visibility environments that include transit, gas stations, airports, retail spaces and healthcare facilities. This collaboration enhances our omnichannel capabilities and supports location-led strategies that drive impact from sofa to store.
Taptap Digital
25 nov 2025
Taptap Digital, a global area-based marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them with location intelligence, today announces their integration with SSP1 — One Tech Group’s Supply-Side Platform. SSP1 is a leading programmatic Out Of Home (prDOOH) and in-store Retail Media SSP in the DACH region with inventory from over 40 premium media owners across high-visibility environments that include transit, gas stations, airports, retail spaces and healthcare facilities.
As a global omnichannel platform, Taptap has grown to become a leading DSP for prDOOH. Through the integration with SSP1, Taptap continues to expand its access to premium inventory and unlock more prDOOH opportunities for clients within their omnichannel strategies. The partnership will provide access to 75,000 prDOOH screens across Germany, Austria and Switzerland.
Since launching in Germany with local reseller League-M Europe in 2024, agencies and advertisers in the DACH region have embraced Taptap’s area-based marketing solutions and are benefiting from the power of location intelligence across a number of campaigns.
“Our partnership with One Tech Group strengthens Taptap’s omnichannel capabilities by expanding access to premium prDOOH, retail and audio inventory across the DACH region, with a strong focus on Germany. This collaboration marks another step in Taptap’s strategy to accelerate its growth and consolidate its presence in DACH, one of Europe’s most dynamic programmatic markets. By combining these channels with CTV, desktop, and mobile, advertisers can activate truly location-aware campaigns that maximize visibility and engagement in areas of high audience concentration. This enables brands (particularly in retail, automotive, and QSR) to drive localized impact and support regional strategies or franchise networks through a unified programmatic platform.” said Alvaro Mayol, General Manager, Taptap.
"The collaboration with Taptap is an important step in enabling brands and agencies to gain programmatic access to relevant prDOOH and in-store retail media inventory. Our SSP1 platform opens up access to one of the most innovative and efficient advertising ecosystems in the industry. The partnership underlines the strong growth in prDOOH and retail, as well as the increasing demand for data-driven and contextualized omnichannel campaigns," adds Daniel Siegmund, Managing Director of One Tech Group.
About Taptap
Taptap Digital is an area-based marketing platform, helping brands discover who and where their ideal customers are and how best to reach them with location intelligence.
Current clients include global brands like Coca Cola, Dyson and LVMH and agencies groups such as GroupM, Dentsu and Publicis. Founded in 2010, Taptap is headquartered in Madrid with offices across EMEA, LATAM and Africa.
To learn more, click here.
About One Tech Group
One Tech Group is one of the leading independent technology companies, offering solutions in the areas of programmatic advertising and ad serving, data activation, and inventory management. The company combines all technical solutions and products on a unified platform focused on digital out-of-home (DOOH), in-store retail media, out-of-home (OoH), and audio. The integrated supply-side platform SSP1 enables the seamless programmatic buying and selling of media inventory and offers direct access to the programmatic advertising market. With its products ADSERVER1, a central ad server for managing all media campaigns, DMP1, a data management solution for the use of first- and third-party data, and NMS1, an integrated inventory and sales management solution, One Tech Group offers a unique advertising platform for publishers while providing advertisers access to high-reach premium inventories at all relevant touchpoints.
To learn more, click here.
Taptap Digital, a global area-based marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them with location intelligence, today announces their integration with SSP1 — One Tech Group’s Supply-Side Platform. SSP1 is a leading programmatic Out Of Home (prDOOH) and in-store Retail Media SSP in the DACH region with inventory from over 40 premium media owners across high-visibility environments that include transit, gas stations, airports, retail spaces and healthcare facilities.
As a global omnichannel platform, Taptap has grown to become a leading DSP for prDOOH. Through the integration with SSP1, Taptap continues to expand its access to premium inventory and unlock more prDOOH opportunities for clients within their omnichannel strategies. The partnership will provide access to 75,000 prDOOH screens across Germany, Austria and Switzerland.
Since launching in Germany with local reseller League-M Europe in 2024, agencies and advertisers in the DACH region have embraced Taptap’s area-based marketing solutions and are benefiting from the power of location intelligence across a number of campaigns.
“Our partnership with One Tech Group strengthens Taptap’s omnichannel capabilities by expanding access to premium prDOOH, retail and audio inventory across the DACH region, with a strong focus on Germany. This collaboration marks another step in Taptap’s strategy to accelerate its growth and consolidate its presence in DACH, one of Europe’s most dynamic programmatic markets. By combining these channels with CTV, desktop, and mobile, advertisers can activate truly location-aware campaigns that maximize visibility and engagement in areas of high audience concentration. This enables brands (particularly in retail, automotive, and QSR) to drive localized impact and support regional strategies or franchise networks through a unified programmatic platform.” said Alvaro Mayol, General Manager, Taptap.
"The collaboration with Taptap is an important step in enabling brands and agencies to gain programmatic access to relevant prDOOH and in-store retail media inventory. Our SSP1 platform opens up access to one of the most innovative and efficient advertising ecosystems in the industry. The partnership underlines the strong growth in prDOOH and retail, as well as the increasing demand for data-driven and contextualized omnichannel campaigns," adds Daniel Siegmund, Managing Director of One Tech Group.
About Taptap
Taptap Digital is an area-based marketing platform, helping brands discover who and where their ideal customers are and how best to reach them with location intelligence.
Current clients include global brands like Coca Cola, Dyson and LVMH and agencies groups such as GroupM, Dentsu and Publicis. Founded in 2010, Taptap is headquartered in Madrid with offices across EMEA, LATAM and Africa.
To learn more, click here.
About One Tech Group
One Tech Group is one of the leading independent technology companies, offering solutions in the areas of programmatic advertising and ad serving, data activation, and inventory management. The company combines all technical solutions and products on a unified platform focused on digital out-of-home (DOOH), in-store retail media, out-of-home (OoH), and audio. The integrated supply-side platform SSP1 enables the seamless programmatic buying and selling of media inventory and offers direct access to the programmatic advertising market. With its products ADSERVER1, a central ad server for managing all media campaigns, DMP1, a data management solution for the use of first- and third-party data, and NMS1, an integrated inventory and sales management solution, One Tech Group offers a unique advertising platform for publishers while providing advertisers access to high-reach premium inventories at all relevant touchpoints.
To learn more, click here.
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