CTV investment with intelligence
Unlock advanced capabilities with Taptap's CTV solution. Bypass data and targeting limitations and enrich CTV audiences with 100s of on and offline georeferenced data points to power advanced planning, activation and measurement.
Transcend limited segments or IDs with enriched, privacy-first audiences built from a multilayered dataset containing key CTV insights like purchase and household data unified by location. As most CTV viewing happens at home, household data provides a crucial foundation for targeting and planning CTV campaigns.
Discover your ultimate CTV audiences with hundreds of on and offline data points
Make every impression count,
even more
Capture how audiences and contexts shift from moment to moment, area to area and dynamically adapt your campaign, creative and QR codes in real time for better performing, more impactful CTV. Build contextual scenarios most relevant to your goals from a range of variables like mobility, content interest and media consumption trends. Have your campaign and creative trigger dynamically to where these conditions exist.
Use an affinity analysis to identify focus areas and the optimal CTV strategy for each one, fine tuning budget, pacing and creative according to where your audiences over index. Guarantee efficiency and meet reach KPIs with optimized planning and execution from day one.
Beyond One Size fits All
Access unified closed loop reporting by location for immediate implementation and measure the real world impact driven by the campaign. Uncover insights about top performing CTV areas including QR code engagement levels.
Closed loop reporting for
real world impact
Watch how we add value to the CTV ecosystem
CTV is a powerful driver of advertising engagement and ROI. However, in a world where digital audiences are more fragmented and uncorrelated than ever, listen to how an area-based marketing approach adds value to the CTV ecosystem and an omnichannel strategy.
