Why location intelligence changes retail performance
Connect visitor origins, context and channels to target home and work areas that have a direct impact on your business outcomes, then measure what works and scale your growth.
Find where to compete, when to activate, and what channel mix to win, with visitor origin data that powers every decision.
CATCHMENT AREAS
Retain and grow loyal visitors
Target where your visitors live and where they work in relation to your stores with area-based omnichannel campaigns that strengthen loyalty and average order value.
Retain and grow loyal visitors
Target where your visitors live and where they work in relation to your stores with area-based omnichannel campaigns that strengthen loyalty and average order value.
Catchment Areas in action: A grocery retailer growing loyalty in home origin areas
Prioritise visitor catchment areas based on target audience profile
Anchored in age + household size + income levels to isolate loyal grocery homes, not transient flows.
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Define contextual scenarios to target consumer at home whilst in food mindset
Mobility shows when visitors are more likely to be at home.
IAB content interest in Food & Drink reflects recipe/grocery intent.
Weather (rain/cold) nudges bigger stock-up trips.
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Activate CTV for food planning peaks; Online Video for steady recall
CTV for efficient reach:
Prime-time recipes & loyalty storytelling.
Online Video:
snackable promos for mid-week recall.
Competitive areas in action:
Winning share at work
Competitive areas in action: QSR retailer winning share in work origin areas
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Anchored in restaurant + office POI density and past campaign engagement to focus where rivals contend for the same visitors.
Steal visitor share from competitors in work origin areas.
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Mobility indicates strong weekday corridor flow and commuter distances.
Social Media engagement surfaces gourmet and gastro buzz.
Weather shifts choice (heat → cold drinks/salads; rain → delivery).
Define contextual scenarios around work routines
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prDOOH: dynamic lunch/afterwork creatives along commuter paths.
Display: promo/menu banners to maintain frequency.
Activate prDOOH for mobility peaks; Display for continuity
COMPETITIVE AREAS
Steal share from competitors
Find the origin areas where your visitors are shared with competitors. Identify high opportunity areas for activation based on how you compare to the competition and who is winning in each origin area.
Catchment Areas in action: A grocery retailer growing loyalty in home origin areas
1
Anchored in age + household size + income levels to isolate loyal grocery homes, not transient flows.
Prioritise visitor catchment areas based on target audience profile
2
Mobility shows when visitors are more likely to be at home.
IAB content interest in Food & Drink reflects recipe/grocery intent.
Weather (rain/cold) nudges bigger stock-up trips.
Define contextual scenarios to target consumer at home whilst in food mindset
3
CTV for
efficient reach:
Prime-time recipes & loyalty storytelling.
Online Video: snackable promos for mid-week recall.
Activate CTV for food planning peaks; Online Video for steady recall
Catchment vs. Competition Areas: Plan and Win in Both
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