Though much remains to be seen in the current unpredictable context, we are starting to shine some light on consumer behavior, or how consumers are venturing into the holiday season. As we well know by now, the pandemic has turned our routines upside down, and shopping habits are no exception. Everything from what we are buying to how we are buying it has changed, and most of us now expect more from our brands.
Some predict that the nearly two years of pent up demand will result in a deluge of purchases, starting with Black Friday through the winter holidays, so the question top of mind for every retailer is: how to communicate with consumers, and how to divvy up ad budgets to do so. For the answer, we turn to research, and Taptap For Retail, a package of retail solutions, designed based on this research.
After combing through our own data, and supporting our findings with extensive market research from market experts, we found the following key insights for 2021:
So if you’re a retailer, especially one who wants to make the most of Black Friday and the holiday season, what are your next steps? How can you tailor your messaging to these insights while guaranteeing efficiency - an essential requirement for both brands and consumers?
Taptap has designed a package of retail solutions around these trends to help advertisers achieve their goals. The retail solutions apply exclusive online and offline behavioral data to create a rich view of the consumer - new or existing - and to consider how the user context should influence the media strategy. They streamline the planning, activation and measurement of retail campaigns and facilitate the needs of retail advertisers like generating wide, but efficient coverage and building omnichannel, relevant points of contact (including on mobile devices) with high potential customers.
Key takeaways from Taptap for Retail?
This year, making sure omnichannel shopping patterns are reflected in an omnichannel media strategy is key as well as providing clear, consistent and relevant communication to your customers. We are all ready to ring in a bit of holiday cheer, so get in touch with Taptap to create a plan for your brand.