After 11 years with the same logo since day one, it was time for a change!
At Taptap, we have long been headed towards a fully connected and integrated world, where context is king and data and technology are more accessible than ever.
We are all moving towards a more consolidated future, in which the physical and digital, marketing and advertising, and branding and performance merge - a reality reflected in our products and technology.
Therefore, the core concept of our new logo is that of unifying many distinct parts to form a whole, to create something new.
For Taptap, this means connecting distinct data ecosystems through technology to create new possibilities for advertising and marketing whether connecting historical dots for future predictive analysis, understanding how context in real time impacts strategy or creating an advanced geospatial intelligence platform.
This new logo represents the next phase in our development. It is a more formal look that better defines our current identity.
Today, Taptap works with top marketers and advertisers around the globe to bring measurable and transparent results through omnichannel advertising and marketing intelligence - all powered by location.
The following new colors and symbols were carefully selected with our new identity in mind, and aim to express our growth and maturity as a company.
For more information about Taptap, get in touch!