At Taptap, the learning never stops. Taptap works with research partners to uncover new ways to improve our products and technology for our clients and for our community.
Taptap Digital, in collaboration with the Carlos III University of Madrid, Predicio and Tamoco, has conducted a geospatial analysis to help both institutions and the community analyze different indicators in the context of the COVID19 pandemic.
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This is part II of the study released in May 2020 by Taptap and UC3M that used a hyperlocal multivariable mobility analysis to assess the risk of provinces across Spain based on several factors like population composition and coverage of key points of interest like hospitals.
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UC3M releases a study on Q Tag, an independent viewability measurement tool, which measures 19% more ads than the leading commercial option. Q Tag has 25 embedded pixels to capture visibility in display and video formats from all angles. It has been tested in production in collaboration with Taptap.
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