Resource Library

Stay up to date with the latest news, trends and insights

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Taptap Trends with Programmatic Spain

In this section, you'll find interviews driven by Taptap in collaboration with PROGRAMMATIC SPAIN, where major advertisers explore trends and the future of digital marketing.

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AI Audience Finder

See how effortless it is to harness the power of AI to identify and target the ideal audience for your brand with Taptap AI Audience Finder.

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CTV Reimagined

Simplify your CTV with an area-based approach. Build rich audiences with 100s of on and offline data points including your first party data all unified by location.

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Drive To Store+

Introducing Drive To Store+, a new solution that boosts in-store visits by connecting the consumer journey from sofa to store.

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Geo Lookalikes

Taptap Digital Geo lookalikes analyse traits of high performing areas and identify similar locations, helping you replicate proven success in new areas with new audiences without unique IDs or cookies.

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13 November 2024

Taptap Digital hires Olivia Adams and Robert Morrison as Sales Directors to drive growth in the UK

Taptap Digital announces the appointment of Olivia Adams and Rob Morrison as Sales Directors in the UK. Adams and Morrison will focus on driving new business and expanding advertiser and agency relationships to support ambitious expansion plans in the UK.

15 December 2023

Taptap partners with Triton Digital to integrate programmatic audio within omnichannel advertising offering

Taptap today announces the integration with Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries.

23 February 2024

Movistar Plus+, Havas Media, and Taptap Digital launch the first omnichannel campaign on new digital screens in Metro de Madrid in partnership with JCDecaux

Movistar Plus+ launches a new campaign to promote its sports and entertainment content with Havas Media. Utilizing a media-first activation that targeted Metro de Madrid audiences within an omnichannel programmatic strategy in partnership with Taptap Digital and JCDecaux.

10 April 2024

Taptap launches in Brazil with the appointment of Andrea Orsolon as VP of Business Development

Brazil presents a strategic opportunity to rapidly expand operations and accelerate Taptap’s footprint and growth in the region.

8 May 2024

Taptap launches CTV solution powered by location intelligence

Taptap Digital announces the launch of a new CTV solution leveraging the power of location intelligence for smarter planning, activation and reporting

14 May 2024

How area-based marketing is reimagining CTV

CTV is a powerful driver of advertising engagement and ROI; however, fragmentation and standardisation challenges remain. With so many CTV solutions available, is it better to opt for something more streamlined?

4 July 2024

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home. According to Magnite Research, 78% of households across the UK, Germany, France, Italy and Spain watch CTV.

25 June 2024

Taptap Digital announces partnership with League-M Europe to expand growth into Germany and the DACH region

29 May 2024

Taptap expands footprint in Africa by entering Kenya and Nigeria markets

Taptap Digital, a leading area-based omnichannel marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies, announces the expansion of their business into Kenya and Nigeria, two of the fast-growing markets in the region.