Resource Library

Stay up to date with the latest news, trends and insights

FEATURED

Taptap Trends with Programmatic Spain

In this section, you'll find interviews driven by Taptap in collaboration with PROGRAMMATIC SPAIN, where major advertisers explore trends and the future of digital marketing.

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AI Audience Finder

See how effortless it is to harness the power of AI to identify and target the ideal audience for your brand with Taptap AI Audience Finder.

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CTV Reimagined

Simplify your CTV with an area-based approach. Build rich audiences with 100s of on and offline data points including your first party data all unified by location.

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Drive To Store+

Introducing Drive To Store+, a new solution that boosts in-store visits by connecting the consumer journey from sofa to store.

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Geo Lookalikes

Taptap Digital Geo lookalikes analyse traits of high performing areas and identify similar locations, helping you replicate proven success in new areas with new audiences without unique IDs or cookies.

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29 May 2024

Taptap expands footprint in Africa by entering Kenya and Nigeria markets

Taptap Digital, a leading area-based omnichannel marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies, announces the expansion of their business into Kenya and Nigeria, two of the fast-growing markets in the region.

22 May 2024

Taptap Digital joins the Mastercard Partner Network to enhance its area-based marketing offering

Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, has joined the Mastercard Partner Network to transform how businesses advertise.

14 May 2024

How area-based marketing is reimagining CTV

CTV is a powerful driver of advertising engagement and ROI; however, fragmentation and standardisation challenges remain. With so many CTV solutions available, is it better to opt for something more streamlined?

8 May 2024

Taptap launches CTV solution powered by location intelligence

Taptap Digital announces the launch of a new CTV solution leveraging the power of location intelligence for smarter planning, activation and reporting

10 April 2024

Taptap launches in Brazil with the appointment of Andrea Orsolon as VP of Business Development

Brazil presents a strategic opportunity to rapidly expand operations and accelerate Taptap’s footprint and growth in the region.

23 February 2024

Movistar Plus+, Havas Media, and Taptap Digital launch the first omnichannel campaign on new digital screens in Metro de Madrid in partnership with JCDecaux

Movistar Plus+ launches a new campaign to promote its sports and entertainment content with Havas Media. Utilizing a media-first activation that targeted Metro de Madrid audiences within an omnichannel programmatic strategy in partnership with Taptap Digital and JCDecaux.

15 December 2023

Taptap partners with Triton Digital to integrate programmatic audio within omnichannel advertising offering

Taptap today announces the integration with Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries.