Geospatial intelligence powers a multi-market DOOH campaign for tourism

Turismo de Canarias increased the impact of their campaign among new, potential travelers in a multi market DOOH campaign that leveraged geospatial intelligence to optimise context and creative.

DCOprDOOH

+11%

on-target reach

+17%

engagement with DCO

+30%

increase in brand sentiment

Objective

To increase campaign impact across six European markets by improving audience targeting and creative relevance.

Solution

Turismo de Canarias/Canary Islands Tourism used geospatial signals to identify areas of high interest in travel, lifestyle and

beach holidays. Mobility and past behaviour were layered in to prioritise DOOH screens in high-affinity locations.

Budget was weighted towards these screens, increasing on-target reach by 11% compared to benchmark.

To further optimise performance, Dynamic Creative Optimisation (DCO) was used. Social listening identified trending local topics in each capital city, informing customised creative messaging, which drove a 17% lift in attention.

Results

TO BE COMPLETED

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