A data-driven omnichannel strategy supports a new product launch

Pierre Fabre harnessed the power of location intelligence for smarter omnichannel planning and activation, positively impacting brand metrics for Avène sun cream.

CTVRich MediaprDOOH

Strong ad recall across channels

DOOH reinforced brand presence at point of sale

Rich Media and CTV increased brand familiarity and purchase consideration

Objetive

To launch Avène's new Ultra Fluid Oil Control product by building awareness and consideration among health-conscious women aged 18-54 in Mexico.

Solution

Taptap and Pierre Fabre implemented a multi-phase area-based campaign. In phase one, DOOH near key points of sale, including Farmacias del Ahorro and San Pablo Farmacia. Mobile retargeting followed to drive deeper engagement and recall.

In phase two, Connected TV was introduced in postcodes where mobile engagement was strongest, extending storytelling and frequency within high-performing audience segments.

Results

TO BE COMPLETED

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