Objective

To maximise visibility and drive footfall to MediaMarkt’s store at Castellana 200 in Madrid. The aim was to convert high-impact media exposure into measurable in-store visits and deliver tangible business results.

Solution

Taptap, in partnership with Publicis, activated a programmatic digital out-of-home (prDOOH) campaign on carefully selected screens within the Castellana 200 shopping centre. These screens were chosen for their strategic proximity to the store and high footfall potential.

To further bridge the digital and physical experience, an interactive mobile format, Tap2Map, was introduced. This allowed users to find the nearest MediaMarkt location directly from the ad and navigate seamlessly to the Castellana 200 store.

This combined activation ensured media efforts were concentrated on guiding consumers directly to the point of sale.

Results

The campaign converted digital interest into measurable store traffic. Mobile display drove over 2,500 clicks, delivering a CTR above benchmark and improving performance by +104% versus the historical campaign average. Most importantly, it generated 20,000+ measured in-store visits and reduced cost per visit by 75% versus previous months, demonstrating how location intelligence can turn attention into real footfall efficiently and at scale.