“Native ads” are, without a doubt, one of the most innovative Premium formats that we can find in the mobile world, as it is the first “branded content” solution for this medium. Among its principal advantages are the ease of integration for apps and mobile sites, the Premium user experience with the Brand, and an above-average engagement level.
Danone is the first advertiser to hit mobile “branded content” with its Activia Fibraplus campaign. The Premium editor chose this campaign has also led to the Woman magazine app (for Android and iPhone).
In TAPTAP we are strongly committed to format innovation to offer the best mobile experience for users and the best showcase for Brand advertisers. If you want to be one of the first and know more about “Native Ads”, get in contact with me: juanjose.fernandez@taptapnetworks.com
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