Taptap Digital and VIOOH finalize integration, putting the power of geospatial intelligence behind extensive DOOH supply

Taptap
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Blog
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May 27, 2021

LEER EN CASTELLANO

We are excited to announce that VIOOH supply can now be accessed through the Sonata omnichannel DSP by Taptap, giving advertisers new tools and extensive reach for DOOH campaigns.


The integration pairs VIOOH’s scalable supply with Taptap’s geospatial intelligence, allowing for more advanced DOOH planning, buying and measurement bolstered by multiple datasets that connect online and offline environments.


VIOOH boasts the following benefits:


  • VIOOH is the exclusive supply source to global JCDecaux inventory across transport, street furniture, airports and other media environments
  • A rigorous creative moderation process to diminish fraud and ensure the authenticity of all data
  • A flexible one to many medium that adapts to the budgets of small and large advertisers


Taptap, experts in location and creators of the Sonata omnichannel DSP, supplies:


  • Geospatial intelligence to evaluate and analyze prospective DOOH placements with high reach and audience affinity
  • An omnichannel DSP where DOOH can be bought and planned alongside other channels for a more effective campaign
  • Smart Groups, a new DSP feature for better DOOH buying, that lets users organize screens into groups with custom settings (including CPMs, creatives, and pacing)


Both groups are excited to help make DOOH more accessible and effective for buyers, traders and advertisers. For more information, please contact marketing@taptapdigital.com

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