TAPTAP Digital and PM Precision, the data and programmatic trading hub of Publicis Media, bolster their relationship with a renewal of an annual partnership launched in 2019. The 2020 initiative will span 10 countries in LATAM and locations in Miami.
The collaboration represents a shared objective between TAPTAP and Publicis Media to help global brands effectively reach their goals using TAPTAP technology and the expertise powering PM Precision. Our proprietary platform, Sonata, applies location and audience intelligence data analysis to media solutions from premium audience building to measuring ROI.
TAPTAP is committed to achieving quantifiable results for PM Precision and its clients through products designed for Zero Waste and total transparency. This means finding efficiencies in every available Sonata feature as well as offering full Supply Path Optimization through which users can distinguish media costs from other costs along the programmatic value chain.
Photo taken prior to social distancing measures.
We are thrilled to continue our partnership with Publicis Media and excited for what is to come.
Mexico · Chile · Argentina · Colombia · Miami · Peru · Panama · Guatemala · Costa Rica Ecuador · Puerto Rico