In an already fiercely competitive ad tech marketplace, what sets one platform apart from another? The right technology that provides better performance, leading to more efficiencies and sales, for your brand.
Sonata M.O.R.E., available in the Sonata omnichannel DSP, is a pre-bid campaign optimization engine that uses predictive machine learning and AI for faster and better results across all KPIs ranging from branding to foot traffic. How much better?
Sonata M.O.R.E. learns from billions of data points from historical and active campaigns in key verticals to identify the best impressions for your KPI in real time. Other key differentiators?
Taptap conducted a series of A/B testing to put Sonata M.O.R.E. to the test. Hundreds of campaigns and millions of impressions were tested during a time frame of one month. See the results in the following case studies.
In TAPTAP we are strongly committed to format innovation to offer the best mobile experience for users and the best showcase for Brand advertisers. “Native ads” are, without a doubt, one of the most innovative Premium formats that we can find in the mobile world, as it is the first “branded content” solution for this medium. Among its principal advantages are
Web design has evolved in giant steps during the last few years, especially since the arrival of smartphones and tablets and the opportunities they offer us through HTML5 + CSS3 and JavaScript. These new mobile platforms have required important adaptations in terms of design so a new way of designing (“responsive design”) was chosen, bringing new tools and resources to
Mobile Marketer In a potentially significant jump forward for the use of beacons by air travelers, United Airlines is beta testing the technology at Newark Liberty Int’l Airport to make it easier for customers to find their way around the complex.