Case Study: Sonata M.O.R.E. CTR & VTR

Case Study
June 30, 2021


Taptap conducted a series of A / B testing to put Sonata M.O.R.E., multivariable machine learning performance optimization, to the test. Hundreds of campaigns and millions of impressions were tested during a month timeframe.

Sonata M.O.R.E. models are built on campaign KPIs and train on billions of historical and real time data signals to make predictive buying decisions. The right impressions at the right price to drive down KPI costs.

Learn more about how Sonata M.O.R.E. works here.

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