Case Study: Matterkind/Rufus & Amazon

Case Study
May 27, 2021


Matterkind/Rufus partner with Taptap to activate OOH True Reach for Amazon’s Alex Rider campaign. The solution measures the on-target or True Reach of OOH campaigns by analyzing audiences exposed to OOH placements using geospatial intelligence. The parties also leveraged Extended Reach, through which a corresponding digital campaign was launched in areas where the target audience was found, but without OOH coverage.

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