“I'm thrilled to be launching Taptap in Brazil. Their unique platform offers advanced location capabilities that leverages the latest AI technology. Taptap can discover and activate audiences using the power of rich online and offline data all without the need for cookies. As it does everything within one unique proprietary platform they deliver seamless planning, buying and closed loop reporting. Taptap is the true omnichannel partner that was missing in Brazil.” said Orsolon.

"Expanding into Brazil marks a milestone in our journey across Latin America, a region where we've grown our expertise and fostered deep partnerships over the past decade," said Alvaro Mayol, General Manager at Taptap. "This strategic move is more than just about growth; it's a testament to our commitment to a region known for its innovation and excellence. By integrating our extensive learnings and unique capabilities in leveraging both on and offline data, we are setting a new standard in media planning and activation across all platforms, from mobile and DOOH to Audio and CTV. With CTV and DOOH rapidly gaining traction in Brazil, we are uniquely positioned to equip our clients with unparalleled tools to navigate and thrive in these fast-growing channels. Under Andrea's leadership, our new Brazil office is on track to become a cornerstone of our operations, emphasizing our role as a pivotal player in Latin America's dynamic market landscape."

“I am thrilled to witness the growth of our team with the addition of such incredible talent. It brings me great excitement to welcome Andrea to Taptap,” added Alvaro del Castillo, Founder & CEO, Taptap.  “This is undeniably a significant strategic milestone for our company. With Andrea's leadership, we are not just expanding our team; we are solidifying our presence in Latin America and investing in our prolonged growth. This expansion is crucial for us as it enhances our ability to serve our global, regional, and local clients more effectively. Andrea's expertise and leadership are key to our strategy of deepening our market penetration and delivering exceptional local value to our clients across the region. We are confident that under Andrea's guidance, our Brazilian operations will thrive and contribute significantly to our overall success. We remain dedicated to investing in our pursuit of excellence and our vision for a seamlessly interconnected global service, guided by a strong local presence in each country.”