“Out of home has always delivered on the power of location. At Mediabridge we push an OOH centric planning approach and apply complimentary ‘location-enabled’ channels to build measurable outcomes for our clients. Taptap Digital’s location intelligence technology and unique approach to data gives us the best possible platform to do this.” said David Payne, Cofounder and CEO, Mediabridge.

“I have known the team at MediaBridge for many years and they are shifting the foundations of traditional ‘out of home’ planning into a much more future-facing geo-intelligence approach across multiple different channels for which location and OOH are key components,” said Nigel Clarkson, Global CRO, Taptap Digital.  “We have enjoyed working with the team to ensure that our data and technology platform is seamlessly woven into their offering to clients for both traditional OOH, programmatic OOH and increasingly other media channels in the geo-planning mix. This partnership will allow them to offer global solutions to their UK and international clients and we are excited to be working with them.”

"Our evolving partnership with Mediabridge, which began in 2020, brings together the combined expertise of two innovators in the ad tech industry," adds Álvaro Mayol, General Manager of Taptap Digital. "This collaboration focuses on the UK market while also seizing worldwide opportunities in sectors like luxury and travel. By leveraging our areas-based omnichannel DSP, we are poised to unlock exciting possibilities in the OOH sector, particularly in DOOH, seamlessly connecting DOOH with other channels like Mobile to drive the creation of cutting-edge solutions and enhance our market presence."