"Taptap is entering the next growth phase in Europe, and we are looking forward to working with League-M to expand our business in the DACH region, especially in Germany. Our unique area-based approach helps advertisers scale their omnichannel campaigns without the need for cookies or individual identifiers," said Álvaro Mayol, General Manager, Taptap Digital. He added "Hundreds of our customers around the world have recognized the benefits of using location data to unify on and offline data points to develop smarter strategies. We are very pleased to have partnered with League-M as our strategic marketer in the DACH region, who can now access our global omnichannel capabilities and offer their clients and agency partners location-based marketing solutions."

Florian Lormes, Co-Founder at League-M added “With international partners like Taptap in highly relevant areas, we can offer advertisers customised and innovative advertising opportunities as well as effective access to relevant target groups.”

"Germany is an incredibly strong and strategic market," added Nigel Clarkson, Global CRO at Taptap Digital, "and we are excited to work with the League-M team to introduce our location-based, cookie-free advertising solutions. The team's experience and expertise in the DACH region impressed us during our selection process, and we are looking forward to a successful partnership."