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A 13.5% Surge in Taco Bell Restaurant Visits
To drive awareness and footfall for the Burrito Supreme launch, Taco Bell scored stores nationwide based on sales, affinity with multidimensional audiences and visit potential. Media channels and activation moments were guided by store scoring for the brands most successful launch in Spain.
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Results
13.5%
increase in restaurant visits
3.3M
impressions from dynamic display ads generating 14,673 visits
763K
CTV impressions with a 95.6% VTR
22%
increase in investment efficiency across media channels
Thanks also to Taco Bell for trusting us to be their business partner in this expansion process they are currently undergoing, and thanks to Taptap, our data and technology partner, who has helped us accelerate this business growth.
Vicente Ros, Managing Director, Initiative Spain